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Senior Director, Global Brand Management Action-Adventure Games

We exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together experienced people that combine creativity, innovation, and passion. We immerse our employees into an inclusive culture and provide opportunities for learning and leading that allow our employees to do the most impactful and rewarding work of their careers.

Electronic Arts (EA) is looking for a dynamic, highly motivated senior marketing leader with proven experience and achievements in brand strategy and product marketing to lead and grow a yet to be announced game from our new studio in Seattle, Washington.

The Senior Director will report to the Vice President of Global Brand Management for Action-Adventure and Role-Playing Games and partner deeply as a core member of the Studio leadership team.

The successful candidate is a talented brand strategist and storyteller with demonstrable experience building consumer brands, products, and services. The role will represent the emergent voice of the player and drive foundational brand strategy and insight work to guide brand and product development, commercial strategy, go to market plans and ongoing growth initiatives with cross-functional teams.

Key Responsibilities

• Lead the brand strategy, identity and market opportunity assessments
• Partner with studio team to define positioning, consumer target and product features to drive brand growth, content development and go-to-market strategies
• Outline a multi-year roadmap that drives the player experience for a portfolio of games from launch through live services
• Distill large volumes of consumer research, competitive intel and market trends into tangible and actionable insights that can be used to optimize the player experience and inform strategies for brand performance and activation
• Assume a cross-functional leadership role in driving alignment and accountability to results across functions including creative development, integrated communications, media, analytics/insights, publishing and finance
• Partner with Consumer Insights and Analytics teams to identify opportunities and challenges across merchandising, messaging and games to improve player experiences/results
• Lead franchise launch and expansion efforts through seamless partnerships with EA colleagues, licensors, partners and agencies; ensuring continuity and cohesion across all player touchpoints
• Create a culture that encourages employees to test new ways to reach, engage, and surround players and fans without fear of failure
• Manage a team dedicated to ensuring the brand, its games and other extensions are successful in market

Qualifications

• Experience in senior marketing roles at top companies in the categories of entertainment; technology or consumer products.
• Experience as part of a team that has launched/brought a new brand or product to market
• Depth of experience in major areas of marketing including brand strategy and product marketing; digital marketing, commercial activation, live services and communications
• Demonstrated success in crafting a strategic vision that was communicated clearly and adopted through all levels of an org and delivered results including market share, sales growth and profitability
• Experience working with research/analytics departments to define tests and interpret data to effectively break down complex problems into consumable and actionable steps
• Excellent ability to provide clear and concise direction/feedback to staff and stakeholders as well as the ability to influence and collaborate with others
• Willingness and ability to travel as needed