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Senior Digital Advertising Creative Manager

Reporting to the Destiny Franchise Principal Brand Manager. Ideal candidates demonstrate an understanding of creative thinking, digital advertising, and information analysis. This role works alongside Marketing, Creative Production, Product Management, Paid Media, Analytics, and Creative Agencies to build and optimize digital advertising creative assets based on brand and performance campaign success metrics.

RESPONSIBILITIES

• Develops paid media creative strategy plans for Bungie game franchises
• Provides ongoing feedback on paid media creative, ensuring assets align with brand vision and acquisition best practices
• Supports brainstorming among key creative stakeholders, translating output into paid media creative deliverables
• Maintains a high level, up-to-date understanding of competitive trends and industry marketing methodology
• Runs reports and analyzes paid media creative performance data
• Develops creative A/B testing plans across various ad platforms
• Write creative briefs for internal art teams and external agencies

REQUIRED SKILLS

• Proven experience with digital advertising - either in creative production / strategy or media buying
• Experience developing high impact, brand awareness creative in addition to ‘outside-the-box', acquisition-oriented assets
• Interest in applying consumer insights and acquisition funnel metrics to creative strategy and execution
• Ability to collaborate effectively with other teams across multiple projects
• Familiarity with digital advertising KPIs (CTR, CPI, ROI)
• Familiarity with major digital advertising platforms (Facebook, Google)
• Excellent oral and written and written communication skills
• Proficient in Microsoft PowerPoint
• Proficient in Microsoft Excel
• Passionate about Destiny and video games!

NICE-TO-HAVE SKILLS

• Familiarity with the Destiny Franchise