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Lead Designer, Marketing

Our Marketing Team members live, eat, sleep and breathe our games. We deeply understand our customers and work with the game development teams to create deep experiences for our existing players, and constantly explore exciting, innovative ways to bring our products to new players around the world.

As a Lead Visual Designer at Wooga you will be responsible for ensuring our marketing assets are best in industry. You will collaborate with cross disciplinary teams and act as a design problem solver based on Marketing goals. You will ask the right questions about the what, who and how to find the best possible solutions for our players and be able to communicate decisions clearly and effectively. Working with internal and external partners you will ensure a consistent brand language & high quality assets across games and publishing, while driving for improved and measurable performance.

At Wooga we deeply care about team culture. In your role you will lead and manage a team of world class designers and leverage an extended team to set them up for success.

What you will be doing

• You will be a key member of the Marketing Team and will transform Publishing’s strategic objectives into creative campaigns and assets
• Define and own the creative direction and process of publishing efforts & brand development for your game at all touch-points
• Inspire and lead other team members through the creative process (initial brief to final execution of campaigns)
• Manage a team of talented designers and level up Visual Design as a discipline in the Marketing Team at Wooga
• Work closely with other designers and cross-disciplinary teams and become an advocate for our products, brands and people
• Leverage an extended creative team, including freelancers and agencies. Finding the best partners; brief and direct them to bring your ideas to life successfully
• Provide clear & structured feedback and confident direction on assets (in-house and outsourced)
• Hands on marketing asset production that matches games’ team attention to detail and production value creating a consistent brand and style
• Make meaningful decisions on the visual style to improve usability, and craft immersive experiences true to our brands and in a thematically consistent style
• Through an iterative approach deliver marketing assets that have meaningful, measurable business results in our games across growth, retention and monetisation
• Build a narrative with clear focal points across an entire experience
• Balance quality with efficiency when working under tight deadlines
• Help establish and implement consistent design practises & guidelines to guide marketing asset creation
• Produce and deliver key reference materials/work examples to others to use for creation of individual marketing assets (video, static)

What you bring:

• Passion for games and storytelling (including casual F2P)
• A creative, yet strategic mindset to create campaigns/assets that meet Publishing’s business goals
• A passion for storytelling in Marketing and brand building with strong interest in consumer psychology and understanding of using visual messaging to convey a message/emotion
• Ability to handle a variety of exciting projects from concept through to execution; some hands on, some giving creative direction. Writing briefs, giving feedback and adjusting the creative direction to meet KPI’s
• Prioritisation skills for asset production across marketing channels, without neglecting smaller jobs. You know how to successfully filter, assess and edit ideas of other team members for industry leading creatives
• Experience in choosing, briefing and art directing agencies, illustrators and other designers (external and internal)
• Experience in managing and leading a team of talented designers
• Strong background in digital marketing asset design and direction
• Strong working knowledge of digital/mobile marketing pipelines and asset requirements
• Design problem solving skills and advanced troubleshooting
• User-centric approach for different personas & audience groups. At Wooga, we really care about our players and their motivations to play
• Strong working knowledge of localisation and culturalisation challenges of marketing to a globally, multilingual audience (and how to overcome them)
• Clear and effective communication, can-do attitude
• Experience in working in and with cross-functional teams
• Experience in working with Performance Marketing teams a strong plus
• App/ game mobile UI/ UX design experience a strong plus
• Bachelor/ Masters in Design a strong plus