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Senior Content Marketing Manager, AEC
4 years ago
As the most widely-used real-time development platform for the creation of interactive and immersive content and experiences, Unity provides developers, designers, and creators across many industries the tools and solutions to bring their vision to life.
As the Senior Strategic Content Marketing Manager for AEC, you will fuel global marketing and sales efforts by inspiring and educating our customers on the value of Unity for the Architecture, Engineering, and Construction verticals.
You will report to the Head of Product Marketing for Industrial and partner closely with Product Marketing, Product Management, Sales, and Brand and Design to develop the content strategy/roadmap to ensure delivery.
Responsibilities
- Drive content marketing strategy and planning: you will develop a rich, continuous pipeline of compelling marketing content to engage potential and existing customers: including presentations, demos, webinars, sell sheets, case studies, white papers, battlecards, and more
- Lead and manage content creation for integrated Account Based Marketing programs as well as web and events
- Work hand-in-hand with the Senior Product Marketing Manager for AEC to create content in support of overall go-to-market strategy and plans
- Own and gather customer insights in order to understand what content resonates in the market
- Fuel the ECommerce and sales teams with powerful sales materials and training that drives demand and sales. Measure the ROI of content marketing efforts
- Translate complex technical topics into simple marketing concepts for diverse technical and non-technical audiences
- Write and edit copy for some of the assets to ensure quality
Requirements
- Experience in successfully marketing complex, technical B2B products or services with demonstrated ability to create technical content that performs
- Ability to rapidly grasp complex technical details and potential use cases for technology/innovation across a wide spectrum of industry/technology domains
- Superlative command of the English language, with the ability to adapt to brand style and tone while shaping technical content to align with overall marketing narrative and storytelling
- Ability to build thoughtful, strategic, and actionable plans to completion. Self-motivated and results driven
- A master of time management, who can prioritize, tune out the noise, and drive to execution with laser focus on what matters most in a fast-paced environment
Bonus points
- Background in marketing creative or technical software applications in the AEC industries and or Automotive, Robotics and Manufacturing industries
- Deep understanding of design, engineering, simulation tools, trends, and workflows
- Experience supporting Account Based Marketing programs
Who we are
Unity is the creator of the world’s most widely-used real-time 3D (RT3D) development platform, providing content creators around the world with the tools they need to build rich, interactive 2D, 3D, VR and AR experiences. In fact, apps made with Unity reach 2.7 billion devices worldwide, and were installed more than 24 billion times in the last 12 months.
The global engineering team keeps Unity at the forefront of technology and — working alongside partners like Magic Leap, Google, Facebook, Oculus and Microsoft — ensures optimized support for the latest technology and platforms. Unity is powering the real-time revolution, expanding beyond games and breaking into other industries including automotive, film, architecture, engineering, construction and more.
Unity is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Headhunters and recruitment agencies may not submit resumes/CVs through this Web site or directly to managers. Unity does not accept unsolicited headhunter and agency resumes. Unity will not pay fees to any third-party agency or company that does not have a signed agreement with Unity.
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