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Senior Consumer Marketing Manager, Hearthstone

Blizzard Entertainment
Irvine California 92618 United States of America
3 years ago
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Team Name:

Marketing

Job Title:

Senior Consumer Marketing Manager, Hearthstone

Requisition ID:

R005703

Job Description:

Blizzard Entertainment is looking for a passionate senior manager with 7+ years of experience to help us manage and grow the Hearthstone brand. Hearthstone helped popularize an entire category of gaming, and it's a global brand enjoyed by millions across the world. Come help us introduce this amazing game to millions more.

The ideal candidate will have extensive background in video game marketing, with at least 3 years in mobile gaming (flexible). This role will partner directly with the Hearthstone Commercial Marketing and Creative Services teams to ensure product strategies and brand objectives are met in all consumer facing marketing assets.

Experience in mobile user acquisition and performance marketing, where you were part of a team helping scale a title through disciplined growth marketing strategies is welcomed. We will consider mobile user acquisition senior managers looking to make a transition. Knowledge of the creative development process and what it takes to write a sound creative strategy brief is also crucial. You will oversee day-to-day management of external creative agency partners and help manage the overall process of ideation, development, testing, and execution of global campaign distribution in partnership with the Growth Marketing teams.

This individual will need to contribute at the strategic creative level to drive all marketing initiatives, interface with our development partners and lead agency partners, while having impeccable project management skills and lead a team. Must be comfortable writing and presenting rationale to help drive consensus across all levels, including executive.

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