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Senior CRM Specialist

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Job Description:

Are you a positive and enthusiastic relationship-builder? Do you love working in a tight-knit team environment? Are you results-motivated and thrive on seeing the immediate impact of your work?

Blizzard Entertainment is looking for a passionate Senior CRM Specialist to join the Global Growth Marketing team. We are looking for a team player who’s eager to partner with our commercial, creative, and editorial teams to deliver epic experiences through Blizzard’s owned channels.

Covid-19 Hiring Update: We’ve transitioned to a work-from-home model and we’re continuing to interview and hire during this time. This role is expected to begin as a remote position. We understand each person’s circumstances may be unique and will work with you to explore possible interim options.

Responsibilities

• Develop tactical CRM strategy for Blizzard’s owned audience
• Leverage communication channels to drive success against key engagement and retention KPIs
• Attend and lead meetings with franchise stakeholders
• Partner with Paid Media to develop a channel-agnostic campaign strategy
• Work with design and development resources to create final CRM deliverables
• Manage the review and approval process with all relevant stakeholders and provide updates when campaigns are launched
• Evaluate player lifecycle to create and improve marketing touch points
• Analyze CRM performance metrics and provide optimization suggestions and improvements
• Work with international teams to ensure creative and content are culturally relevant and legally approved
• Deploy campaigns via Salesforce Marketing Cloud and Swrve

Requirements

• 4+ years of experience in developing and executing CRM programs, including email marketing, push notifications, and in-app messaging.
• Experience with marketing automation software and ESPs
• Deep understanding of customer lifecycle and journey building
• Abel to interpret, articulate, and present campaign analytics to various stakeholders
• Able to lead multiple projects for numerous products
• Able to manage time and multiple priorities for varying internal and external partners
• Excellent verbal and written communications skills
• Highly organized with outstanding attention to detail
• Thrives in a dynamic work environment
• Flexible and willing to perform other tasks as assigned
• Positive attitude and collaborative teammate
• Passionate and dedicated to quality

Pluses

• A passion for Blizzard games/IPs
• Familiar with Salesforce Marketing Cloud and/or Swrve
• A degree in Marketing or Communications
• Industry experience in video games or e-commerce
• Experience with mobile push and in-app messaging
• Knowledge of HTML, CSS, SQL

Required Application Materials

• Resume
• Cover Letter (**Only submittals with cover letters will be considered)