This job might no longer be available.

Senior Brand Strategist, EA Brand

Senior Brand Strategist, EA Brand

What we're all about...

The newly formed brand team for Electronic Arts is a year into building our brand. This also means we're still making a bit of it up as we go along. So if you're a visionary doer, who can lead programs to sprout and excel within change, then this might be your gig. And you've also caught us at the best time; the very beginning. How exciting is that?

The opportunity to bring a pioneer brand back to life doesn't come around too often… so that's why we're here and hopefully why you're still reading this job description…

The Sr. Brand Strategist role will report to the Director of Brand Strategy and lead programs that transform EA to provide rewarding experiences to players.

Key attributes and skills:

• 10+ years of professional brand strategy and management experience; at least four years in-house at a brand or brand consultancy/agency.
• Experience driving behavioral change.
• Gaming industry experience preferred.
• A mix of experience across brand strategy and product management - having worked across a complex & varied portfolio is preferred.
• Experience managing and supporting (dotted-line) teams and executive level partners.
• Data oriented skills, ability to commission research, transform data into insights and build player journeys.
• A track record for motivating change management across comparable organizations.
• Leadership skills - able to lead outcomes either from direct reports, peers or by managing up.
• Analytical and problem-solving mindset.
• Great collaborator who excels while working with others.
• Outcome and output oriented - dare we say 'relentless'?

Roles and responsibilities:

• Support Senior Director Brand Management and Strategy Director to translate brand strategy to brand moves: through products, programs, and innovations.
• Originate the strategy to come up with new ideas and directions to support the EA brand strategy through product outcomes.
• Originate strategies that promote behavior change amongst players following the brand strategy.
• Build the strategic rationale, business case and storytelling for brand moves to take to partners including executive leadership.
• Be the voice of the player in all your work and internal interactions, learning and taking ownership of the EA brand muse and our core audience motivators.
• Product-brand strategy leadership for our partner teams e.g. Positive Play and Frostbite. Translate our brand strategy to promote strategic decision-making , product prioritization and future roadmaps with our partner developer teams.
• End-to-end partner management on strategic projects, partnering with our internal team members such as CI and activation where needed.