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Senior Brand Marketing Manager

We’re looking for a Senior Brand Marketing Manager to come and join the team at Codemasters! This is a pivotal marketing role accountable for architecting and delivering innovative, impactful global go-to-market campaigns for Codemasters racing brands, from initial gtm strategy to final marketing execution and live service marketing. We are able to consider remote/hybrid working for this position.

Responsibilities:

• Partners with the Brand Director to lead the development of go-to-market strategy and multi-channel, global marketing execution for Codemasters’ racing games
• Architects high impact marketing campaigns and creating high-quality marketing assets that drive outstanding reach and positive product recognition and engagement
• Develops and leverages strong relationships with licensors, brand partners, platform holders and other key external stakeholders
• Partners with Marcom and Creative to build outstanding marketing content that drives reach, engagement and trust with buy in and approval from key internal and external stakeholders.
• Sets marketing KPIs that improve user acquisition, engagement, retention and evangelism
• Authors beat briefs, tracks beat readiness and partners with cross functional global and regional marketing teams to activate campaign beats
• Inspires a cross-functional team of marketers with shared purpose to achieve and learn from campaign activations
• Connects marketing with product and business deliverables, tracks and interprets campaign performance data and translates into actions
• Manages external marketing agencies to help achieve marketing campaign objectives

Deliverables (in association with the Brand Director)

• Campaign / Go-to-market strategy documentation
• Integrated launch and live service campaigns
• Marketing beat briefs
• Marketing budget forecasting & operationalization
• Campaign insight reporting & optimization

Qualifications:

• Able to work well in a highly matrixed environment
• Be a racing category, racing consumer and motorsports specialist
• Demonstrable experience in marketing, campaign management or growth in video games or relevant industry sector
• Passionate and knowledgeable about video games, popular culture and/ or motorsports
• Self-starting and entrepreneurial with a growth mindset
• Analytical, well organised and able to work well under pressure and deliver against deadlines as part of a team
• Demonstrates curiosity, flexibility and an eagerness to keep learning
• Excellent written and verbal communication skills
• Team management and work prioritisation

In return we offer:

• Flexible working hours.
• Dedicated training time for self-improvement.
• Exceptional benefits package including annual bonus scheme, enhanced pension, private healthcare and dental plans for you and your family and much, much more!
• Free onsite gym.
• Free shuttle bus between Leamington Spa and studio.
• 10 free games per year.
• Subsidised onsite restaurant and pub.