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Senior Brand Marketing Manager (Live Services)

Electronic Arts
Stockholm Stockholm County Sweden
3 years ago
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We are Electronic Arts’ Marketing and Commercial Organization (MCO). Our teams build meaningful relationships with hundreds of millions of players around the world who love our games. We aim to be the best at meeting players where they are and supporting them throughout their journey with EA. Our teams develop the strategic vision of our products, run outstanding multi-channel campaigns, build global engagement across all touch points, develop global insights, and propel sales and global publishing. We understand the dynamic global landscape so we can bring relevant content, promotions, and help to players anywhere.

We foster an environment where our teams create the most amazing work of their career while inspiring the world to play.

We are looking for a dynamic, motivated Senior Brand Manager with track record in brand strategy, product marketing, and campaign development. At EA, you will join a team that is shaping the global presence of exciting and market leading videogame franchises.

This Senior Brand Manager roles sits within the Global Brand Management team and will have a focus on conceptualizing, building and marketing live service plans on existing and upcoming games withn the franchise.

Reporting to the Senior Brand Marketing Director at Dice, you will build foundational work and take the plans you create on the live service all the way to implementation. You will create inspiring live service campaign briefs which will lead to creative award worthy and high efficacy campaign assets. You will be culturally dialed-in always knowing what is ‘on trend’ presently but also in the future. A positioning black-belt able to get all the extra millage from any given feature-set you’ll always look for the next big opportunity to enhance the Brands cultural relevance. You’ll balance creative flare with the power of data to create insights centric brand and game strategies and then translate them into briefs leading to breakthrough creative.

Key Responsibilities:

Skills Required:

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