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Senior Brand Manager

2K Games
Novato CA US
2 months ago

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SENIOR BRAND MANAGER
Who We Are:

2K publishes some of the most popular video game franchises on the planet including Borderlands, BioShock, Mafia, NBA 2K, WWE 2K, Evolve, XCOM, and Sid Meier’s Civilization. The Brand Marketing Team is comprised of experienced, award-winning marketing and brand professionals working together and across the company to create innovative campaigns for 2K’s latest games.

What We Need:

2K is looking for a Senior Brand Manager to join its core game team as a project lead for Gearbox partner projects. This role is positioned within the Global Brand Management team and will report to the Sr. Director of Brand. As the Sr. Brand Manager, you will be the project lead, focused on developing global, insights-driven strategies that drive acquisition, engagement and monetization opportunities for live-service focused projects. The ideal candidate will have expertise in developing blockbuster entertainment brand strategies and have expertise managing live service products in gaming or other entertainment and/or technology sectors. From a place of both art and science s/he must enjoy working collaboratively and be able to create innovative global marketing programs with cross-functional publishing teams, development teams, external agencies and studio leadership based on key consumer insights and established KPIs for the businesses.

What You Will Do:

Collaborate with Development Studio and Global Publishing partners to develop and execute insights-driven global brand marketing strategies from initial concept inception, through development, launch and beyond that to maximize long-term acquisition, engagement, retention and monetization.

Who We Think Will Be a Great Fit:

If you’re an innovative, creative, and collaborative marketer looking for your next challenge, you might be the right fit for 2K’s team of award-winning brand marketers. You’ll love bringing consumer insights to life with innovative programs that will delight our fans who will share your work with their friends. You’ll enjoy working across all the marketing disciplines and development teams, and orchestrating execution excellence.

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