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Brand Manager, Maxis HD Live Services Lead, The Sims

Electronic Arts
Redwood City California United States
2 months ago

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Senior Brand Manager, Maxis HD Live Services Lead, The Sims

The Maxis Marketing team is looking for a dynamic, highly motivated Senior Brand Manager to serve as the Maxis HD Live Services Lead for The Sims and shape the future of a world-renowned, interactive entertainment brand that has entertained hundreds of millions of people around the globe for more than twenty years.

This position reports to the Brand Director who is seeking a Senior Brand Manager with a passion to build strong brands, proven ability to drive product and live service marketing strategies, and enthusiasm for the interactive entertainment industry. The candidate will understand how to identify and apply consumer insights into brand and product development with emphasis on driving player engagement and satisfying player needs. The candidate will be responsible for creating successful brand and marketing strategies that maintain our lead positioning within the marketplace, strengthen player relationships, and enable business success for one of EA’s strongest Live Services.

As the Live Services Lead for Maxis, the applicant will be a strategic thinker with proven ability to influence cross-functional teams and understand EA’s tools and technology that can accelerate the success of The Sims franchise through optimized targeted offers and prepare Maxis for the future.

Key Responsibilities

Skills / Core Competencies

Minimum Qualifications / Requirements

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