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Director, Global Brand Marketing- Firaxis

Who We Are

Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K, Battleborn, BioShock, Borderlands, The Darkness, Mafia, Sid Meier’s Civilization, WWE 2K, and XCOM.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion, and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions.

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

What We Need:

2K is looking for a Director, Global Brand Marketing to join its core game team to drive global marketing for our Firaxis titles. Reporting to the Senior Director of Global Marketing for Firaxis, the ideal candidate will have expertise in synthesizing research and data to identify proper target audiences, marketing strategies, and positioning that can generate excitement and awareness. Striking that perfect balance between art and science, you will work collaboratively to create innovating marketing programs with cross-functional publishing teams, development teams, external agencies, and studio leadership based on established critical metrics for the business.

This is an exciting time for the Firaxis marketing team, and you will be key to the future growth of some of gaming’s biggest franchises including: Civilization, XCOM….and some new, unannounced blockbusters.

Bonus points if you have previous experience developing brand strategies for major entertainment brands, global marketing, and running 365 ongoing campaigns. If you plan your life on a hexagonal grid, we definitely want to hear from you!

What You Will Do:

In this role, you will have to wear several different hats: diplomat, strategist, data analyst, creative genius, organizer, and front-line executer. You will work closely with the Development Studio and Global Publishing partners to develop and implement insights-driven global brand marketing strategies from initial concept inception through development, launch, and beyond, increasing long-term acquisition, engagement, retention, and monetization.

Set global marketing and brand strategies, defining target audience, product positioning, and franchise key performance indicators overseeing the tracking and analysis of marketing program returns.

Immerse yourself in our brands and act as a franchise evangelist to inspire our internal and external partners to innovate, develop, and drive amazing marketing programs.

Lead marketing teams to brief and guide campaign development process and ensure campaigns are on brand and set up to deliver the marketing and business targets globally.

Drive the marketing collaboration process that evaluates metrics, flags opportunities/risks, and drives org to solutions that cultivate acquisition, engagement, and retention.

Define and develop the customer journey across the marketing ecosystem, collaborating with commercial, product development, and marketing teams to deliver on-going brand experiences.

Provide product / competitive expertise for Development, Marketing, and Publishing teams.

Manage briefs for brand creative strategy and development, including digital content, websites, key art, packaging, advertising creative (digital and TV), trailers, social media, sales support materials, events/activations, web, and point-of-sale materials.

Partner with creative agencies and in-house creative departments in the development and detailed execution of marketing plans, creative assets, campaigns, and programs.

Partner with in-house and external public relations & community teams in developing comms strategy/execution.

Maximize retail marketing effectiveness in conjunction with Channel Marketing teams and sales teams.

Manage relationships with all other internal stakeholders across studios, publishing, and all other cross-functional teams to ensure full team collaboration and alignment against the goals of products, campaigns, and programs.

Analyze project performance data, including consumer sales and in-game engagement data, to identify opportunities and challenges, then create strategies and tactics to drive results.

Manage brand marketing budget; authorize, manage, and track expenditures.

Manage the day-to-day communication of internal and external creative partners and help steer all creative materials' approval process.

Project tracking, maintaining & updating deliverable dates to ensure timely delivery of global marketing materials.

Who We Think Will Be a Great Fit:

If you're an innovative, creative, and collaborative marketer looking for your next challenge, you might be the right fit for 2K's team of award-winning brand marketers. You'll love bringing consumer insights to life with innovative programs that will delight our fans who will share your work with their friends. You'll enjoy working across all the marketing disciplines and development teams and orchestrating execution excellence.

Strong presentation creation and communication skills.

Validated leader of cross-functional marketing execution teams.

Bachelor's degree in marketing or related field required. MBA preferred.

Minimum of 5-7 years consumer product marketing experience with a demonstrated track record of planning & executing creative marketing programs globally, preferably digital-focused.

Experience developing, presenting, and launching PC/Console AAA game title brand strategies and roll out plans.

Creative problem solver and strategist with the ability to think ahead, self-prioritize effectively and contribute cross-functionally.

Live service background and understanding of player acquisition and long-term retention.

Understanding of games-as-a-service, virtual goods, and emerging technologies and trends.

Impeccable project management skills and a high degree of comfort in managing multiple projects.

A strong foundational understanding of both consumer research and business analytics.

Excellent analytical, verbal, and written communication/presentation skills and a proven ability to work collaboratively across a number of internal, external, and international teams.

Results-oriented, self-motivated, very organized, and meticulous.

Moderate travel required (industry events, developer visits, sales support / satellite office meetings.)

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.