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Senior Brand Manager, EMEA (M/W)
3 years ago
Job Description
Within our operational marketing department, EMEA (Europe, Middle East, Asia), you will be responsible for the development of one or two Ubisoft brands.
Like a conductor working with teams across the globe, you will build the long term marketing vision and elaborate the communication strategy for our products.
More precisely, your missions will be the following:
Build inspiring campaigns
- Gather expertise from all project stakeholders, and use market & consumer data to enrich discussions for best decision making.
- Define the targets & the marketing mix
- Elaborate the communication strategy, the press & influencers plans in collaboration with the Communication team, the trade marketing plans in collaboration with Sales teams etc..
- Analyze the game/marketing data and organize reporting to drive decisions on a Global, EMEA and on a local level
- Follow the industry and regularly share key benchmarks that could help strengthen our strategies
Create a full creative package adapted to each audience
- Brief internal/external agencies and lead the production of diverse creative assets like key visuals, videos and trailers in a ROI driven / agile mindset
- Follow up the paid media plan and deal with Ubisoft owned channels to maximize their impact (CRM, Community Management, Social Networks, Website)
- Follow up the budgets and production schedules.
Ensure a consistent brand communication across the EMEA region
- Embody the vision & make it travel consistently within the EMEA teams.
- Ensure fluent communication, take into account the local specificities and follow-up the impact on regional results
- Provide each local team with the products’ information and the marketing tools they need to build local plans.
Qualifications
You have prior experience in brand/product marketing in the Toy/Entertainment/digital industry or consumer goods.
You are curious about video games and entertainment in general, and you are at ease working in an international context. Rigorous, tactful and creative you are a uniting force and have good communication skills.
You demonstrate the following skills:
(Hard Skills) Marketing, Bilingual in English and French, Data analysis, Project Management
(Soft Skills) Leadership, Collaboration, Creativity
Additional Information
Joining Ubisoft means joining a company that was selected as a Great Place to Work (6th best in France in 2019), which for us is more than a mere title. With us you get all the good vibes and energy you can find in a startup, coupled with all the advantages of a big company:
· Profit sharing
· 1 month paternity & co-parent leave
· A workplace team dedicated to making your daily work experience at Ubisoft the best it can be: breakfasts on Mondays, rest areas, gaming areas, free hot drinks and fresh fruit, discounts on shows, just to name a few.
Plus many more for you to find out…
Ubisoft offers the same job opportunities to all, without any distinction of gender, ethnicity, religion, sexual orientation, social status, disability or age. Ubisoft ensures the development of an inclusive work environment which mirrors the diversity of our players’ community.
Position available as soon as possible in Saint Mandé (Metro line 1)
Company Description
Ubisoft’s 19,000 team members, working across more than 40 locations around the world, are bound by a common mission to enrich players’ lives with original and memorable gaming experiences. Their dedication and talent has brought to life many acclaimed franchises such as Assassin’s Creed, Far Cry, Watch Dogs, Just Dance, Rainbow Six, and many more to come. Ubisoft is an equal opportunity employer that believes diverse backgrounds and perspectives are key to creating worlds where both players and teams can thrive and express themselves. If you are excited about solving gamechanging challenges, cutting edge technologies and pushing the boundaries of entertainment, we invite you to join our journey and help us Create the unknown.
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