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Senior Associate CRM
1 year ago
Job Posting Title
Senior Associate CRMSummary
As the Senior CRM Associate, you will be joining our amazing Product Marketing Team, where you will be tasked with optimizing CRM strategy, executing and analysing CRM campaigns including: seasonal events, lifecycle programs and managing customer communication. You will aim to improve player user experience, as well as increase engagement, monetization and retention.What You'll Do
- Designing CRM strategy to optimize the performance of our sales, monetization & retention cycles, game launches, events, customer onboarding, etc.
- Analyzing the performance of your activities, reporting on relevant KPIs and sharing the learnings with the wider business.
- Working closely with the Product Team to implement new features and maximize their performance post-launch.
- Coming up with innovative concepts to test via running LiveOps campaigns.
- Following industry trends and competitor offerings.
- Closely collaborating with other teams across the business: Art, Product, Data Science, Solutions, Social Media, VIP, Customer Service.
- Creating detailed art briefs and writing engaging marketing messages.
- Hands-on execution of in-app campaigns using bespoke in-house tools.
- Utilizing customer communication channels with relevant segmentation for maximum impact.
What We're Looking For
- You have extensive experience with LiveOps (CRM) management in a relevant industry - F2P and Social Casino games preferred.
- You can confidently lead a project from idea, through execution, to data analysis and result presentation.
- You are data and KPI driven and are able to analyze complex data sets that help you make educated decisions to drive your efforts towards success.
- You should have some knowledge of competitors and understanding of how others engage their audience (F2P and/or Social Casino).
- You have a good understanding of how to utilize different communication channels to achieve best results.
- You have managed multiple projects or campaigns at the same time and you have a strong sense of priorities to get things done in the most efficient way.
- You can work independently on bigger projects requiring strategic approach and analytical thinking, as well as collaborate with team members on different projects, contributing with your expertise and help as required.
- You have experience implementing and managing initiatives driven by personalization, customer segmentation and LTV of customers.
Why Aristocrat?
Aristocrat is a world leader in gaming content and technology, and a top-tier publisher of free-to-play mobile games. We deliver great performance for our B2B customers and bring joy to the lives of the millions of people who love to play our casino and mobile games. And while we focus on fun, we never forget our responsibilities. We strive to lead the way in responsible gameplay, and to lift the bar in company governance, employee wellbeing and sustainability. We’re a diverse business united by shared values and an inspiring mission to bring joy to life through the power of play.
We aim to create an environment where individual differences are valued, and all employees have the opportunity to realize their potential. We welcome and encourage applications from all people regardless of age, gender, race, ethnicity, cultural background, disability status or LGBTQ+ identity. We offer a range of flexible working options through all.flex, our flexible hybrid work model and invite you to have a conversation with us about flexible working. EEO M/F/D/V
- World Leader in Gaming Entertainment
- Robust benefits package
- Global career opportunities
Our Values
- All about the Player
- Talent Unleashed
- Collective Brilliance
- Good Business Good Citizen
The US based roles may require registration with the Nevada Gaming Control Board (NGCB) and/or other gaming jurisdictions in which we operate.
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