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Senior Analyst - Consumer & Market Insights

Job Description

Ubisoft, a global leader in the video games and entertainment software industry, is currently seeking a full time Senior Analyst - Consumer & Market Insights - for its Brand Portfolio Management (BPM) team. The BPM team is directly linked to Ubisoft international Headquarters and specializes in Market Research. Its goal is to contribute to the better understanding of our markets, of our consumers and their behaviors, to guide the development of our products, and to support the growth strategy of our brands.

The BPM team is +100 people strong, and operates on 4 different sites: Paris, Montreal, Shanghai and San Francisco.

As part of the San Francisco Team, you will be in charge of projects involving both qualitative and quantitative research.

Responsibilities:

• Oversee the launch of strategic studies led by the BPM, for clients such as the management, Operational marketing, or development studios, as well as other projects that you will initiate proactively.
• Assist internal clients in the development of their assets and marketing strategies.
• Carry out studies, both in partnership with research institutes or in-house in autonomy by using :
  • Quantitative methods : Ad-hoc studies, panels, Internal databases, statistical analysis …
  • Qualitative methods : Desk Research, Filmed interviews, online communities …
• Identifying & analyzing consumer insights, as well as communicating these results to the internal clients in order to improve their comprehension of the market & the consumers, and fuel their strategic vision.
• Collaboration with the other centers of expertise from the BPM team

Occasional trips in the US and in our overseas entities are to be expected.

Qualifications

• Master's degree (MA/MBA) preferred - Marketing, Marketing Research, Statistics, or Econometrics.
• 3 to 6 years Market Research experience, working for a Research Institute / Consulting firm or for an announcer. Preferably with experience in Entertainment / Media / Audiovisual.
• Must have experience in managing Quantitative Market Research projects for clients.
• Prior experience in qualitative Research (focus groups) preferred.
• Must demonstrate interest and proficiency in research methodology, study design and interpretation, as well as in more advanced statistical methodologies.
• Experience with SPSS, Statistica, R, or other statistical software is essential
• Experience with data sciences (programming languages, database queries, and datamining) a plus.
• Strong analytical and synthesis skills required
• Excellent written and oral communication skills
• Must be fluent in English - Speaking/understanding French language is a plus
• Experience with video editing software (Premiere, After Effect) a plus.
• Strong interest in video games industry and cultural entertainment in general
• Excellent critical thinking, questioning, and listening skills with superior attention to detail are necessary.
• Must be able to create impactful, story driven, & visually pleasing deliverables.
• Must be able to make progresses on multiple projects simultaneously in a fast-paced environment.

Additional Information

WHAT YOU'LL GET

• Medical, dental, and vision coverage
• Employer HSA contribution (with enrollment in a HSA eligible medical plan)
• 401k match
• Paid vacation, holiday and sick time
• Fitness, physical, and eSports challenge reimbursements
• Rocket Lawyer online legal service membership
• Paid parental leave
• Paid time off to volunteer
• Pawternity – paid time off to bond with a newly adopted pet
• Sabbatical leave available after 5 years of employment
• Generous discount on new Ubisoft games

Ubisoft code of conduct: Ubisoft Code of Conduct

Company Description

Ubisoft is composed of over 17,000 talented people located in 40+ development studios and offices across the globe. With more than 80% of our teams dedicated to creation, Ubisoft is the biggest in-house creative force in the industry.

Ubisoft’s worldwide network of video game development studios and business offices work hand-in-hand each day to deliver rich and innovative gaming experiences that reflect the creativity and diversity of their teams. This cross-studio collaboration model means every team member has the opportunity to participate in challenging projects based on iconic brands including Assassin's Creed®, Tom Clancy's Rainbow Six Siege®, Tom Clancy's The Division®, For Honor®, Rabbids®, Rayman®, Watch Dogs®, Far Cry®, The Crew®, Just Dance® and more. Ubisoft is a global leader in the video games and entertainment software industry.

Ubisoft is committed to creating an inclusive work environment that reflects the diversity of our player community. We are an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to their race, ethnicity, religion, gender, sexual orientation, and age or disability status.