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Senior Acquisition Manager (Marketing Growth)

Exploding Kittens is a leading game and entertainment company with a mission to inspire people to connect, laugh, and play fun games in the physical world. After initially seeking to raise $10k through Kickstarter, Exploding Kittens’ campaign raised $8.7M in 30 days from 219,000 backers. To date, Exploding Kittens is the #1 most-backed project in Kickstarter history and the company has sold over 11 million games.

Started by former Xbox game designer Elan Lee and The Oatmeal’s founder Matt Inman, Exploding Kittens and its family of games recreates game night for a humorous and fun person-to-person experience. Today, there are over a dozen games and expansions available for purchase: Exploding Kittens, Bears vs Babies, You’ve Got Crabs, Throw Throw Burrito, On a Scale of One to T-Rex, Poetry for Neanderthals A Game of Cat & Mouth, Tacocat Spelled Backwards, A Little Wordy, as well as mobile app games Kitty Letter and Exploding Kittens, one of the top 30 premium games on both iOS and Android.

HOW YOU'LL CONTRIBUTE:

• Lead paid social, search, and affiliate strategies and execution: define objectives and benchmarks; forecast and allocate spend; manage media planning, execution, measurement, and optimization across all channels including Google, Facebook, Instagram, etc.
• Define KPIs, construct a performance analysis and present to key stakeholders on a weekly, monthly, and yearly basis; lead all paid marketing efforts and collaborate with DTC team to meet and exceed our e-commerce business objectives.
• Develop and implement data-driven creative testing procedures in collaboration with the Art/Creative team; test and identify effective messaging; provide meaningful findings/results for top performing creatives to continuously scale and optimize channel performance.
• Implement a growth strategy and playbook for achieving our ROAS, CVR, LTV, and CAC targets.

WHAT YOU'LL BRING:

• Superior leadership, analytical, strategic, critical thinking skills and impeccable attention to detail. Expert performance marketer with a deep and holistic understanding of the marketing funnel and eCommerce for growth stage brands.
• Expert knowledge of Shopify, Google Analytics, and digital social media networks: Facebook, Instagram, Twitter, TikTok, Snapchat, Pinterest, etc.
• The ability to build and monitor campaigns and ads across multiple platforms.
• Excellent relationship-building and interpersonal skills. An enthusiastic can-do attitude who can influence, inspire and motivate teams, partners, and agencies.
• A self-starter who thrives in a diverse, dynamic, entrepreneurial, fast-paced, and agile culture—someone who can build from the ground-up and lead through change and ambiguity.

WHAT WE NEED:

• Bachelor's Degree in Marketing, Business, Statistics, Management or related fields. MBA Preferred.
• 6+ years of experience in Performance Marketing, User Acquisition at an e-commerce brand/company. Startup experience is highly preferred.
• Budget and campaign management, and measurement, with a proven track record of driving revenue growth and scaling performance across social and search.
• A strategist and growth hacker who can do the following: 1) effectively utilize media tools within advertising channels/platforms; 2) build reports, models, and analyze data; 3) and implement A/B testing and experimentation processes that are both accurate and rapid.
• Strong written and verbal communication, project management, organizational, problem-solving, and presentation skills.
• Experience managing agency partners and working in cross-functional teams.
• Ability to clearly convey market dynamics, strategies, tactics, rationale, and results, to peers, agency, and executive stakeholders.
• Highly proficient at Excel, Powerpoint, G-suite, Tableau, and Google Analytics.
• A passion for games and a sense of humor

WHAT WE OFFER:

• Company paid medical, dental, and vision benefits for you and your family
• Flexible spending account options (medical, dependent care, transit)401k with company matching
• Flexible paid vacation
• Monthly wellness benefit + complimentary wellness subscriptions
• Complimentary lunches on Fridays (where we play games together!)
• Based in Los Angeles (West Hollywood)

As an Equal Employment Opportunity employer we are committed to complying with all applicable laws providing equal employment opportunity to applicants and employees regardless of sex (including pregnancy, childbirth, breastfeeding or related medical conditions), race (including protected hairstyles such as dreadlocks, braids and twists), , religion (including religious dress and grooming practices), color, gender (including gender identity and gender expression and/or the fact that an individual is transgender, transitioning or transitioned), color, ancestry, national origin, possession of a driver’s license, ancestry, physical or mental disability, medical condition, genetic information/trait/condition, marital or familial status, family care or medical leave status, registered domestic partner status, age, sexual orientation, military and veteran status, membership in military reserves, political affiliation, or any other basis protected by federal, state or local law or ordinance or regulation We consider all qualified applicants with criminal histories in a manner consistent with applicable local, state and federal “ban the box” and “fair chance” laws.