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Search Marketing Analyst
2 years ago
About Skillz:
Skillz is the leading mobile games platform connecting players in fair, fun, and meaningful competition.
The gaming industry is larger than movies, music, and books, with more than 2.7 billion gamers playing monthly and 10 million developers worldwide. Mobile is the fastest-growing segment of the gaming market, expected to increase from $86 billion last year to $161 billion in 2025.
As the first publicly-traded (NYSE: SKLZ) mobile esports platform, Skillz has pioneered the future of the gaming industry. The Skillz platform helps developers build multi-million dollar franchises by enabling social competition in their games. Leveraging its patented technology, Skillz hosts billions of casual esports tournaments for millions of mobile players worldwide, and distributes millions in prizes each month.
Through its philanthropic initiatives, Skillz has harnessed the power of its platform to transform the way nonprofits engage with donors, enabling anyone with a mobile device to support causes such as the American Red Cross , Susan G. Komen , American Cancer Society , and NAACP by playing in Skillz tournaments.
Skillz has also earned recognition as one of San Francisco Business Times’ Best Places to Work , Fast Company’s Most Innovative Companies , a two-time winner of CNBC’s Disruptor 50 , one of Forbes’ Next Billion-Dollar Startups , and the #1 fastest-growing company in America on the Inc. 5000.
What We’re Looking For:
We are searching for a detail-oriented, creative, and analytically minded Search Marketing Analyst to assist the marketing team in designing, executing, and optimizing our paid and organic search strategies, with a focus on App Store Optimization, Search Engine Optimization and Paid Search across mobile and web.
What You Will Do :
- Work under direction of the User Acquisition team’s Search Marketing Manager on organic and paid search initiatives, including:
- Campaign structure & targeting improvements (geo, demographic, audiences, day-parting, keyword and URL)
- Search query mining
- Keyword expansion
- Negative keywords
- Improvement of bid management processes.
- Conduct and support recurring reporting to track, monitor & analyze KPIs across paid and organic search marketing channels.
- Conduct competitive analysis, prepare reports on findings, and share the results with the UA team.
- Daily management of bids, spend, and ROI.
Your Skillz:
- Knowledge of ASO/SEO, running paid search campaigns on Apple, Google, Yahoo and Bing preferred. But if you have comparable experience in other channels or your analytical marketing IQ is off the charts that works too.
- Advanced knowledge of Excel.
- Demonstrated experience with Google Analytics
- Knowledge of SQL is a strong plus.
Skillz embraces diversity and is proud to be an equal opportunity employer. As part of our commitment to diversifying our workforce, we do not discriminate on the basis of age, race, sex, gender, gender identity, color, religion, national origin, sexual orientation, marital status, citizenship, veteran status, or disability status, and we operate in compliance with the San Francisco Fair Chance Ordinance .
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