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Retargeting Manager

Description

SciPlay is a leading developer and publisher of digital games on mobile and web platforms, providing highly entertaining free-to-play games that millions of people play every day. We’re looking for a highly skilled & experienced Retargeting manager that will be responsible for returning in & maintain high-quality users to our free to play games through various channels.

The Retargeting manager within SciPlay’s Growth division will lead, manage and optimize the retargeting activity while working with key ad platform partners such as Facebook, Tiktok, Snapchat & other media buying channels

Key Responsibilities

• Lead all retargeting activities across all platforms for Sciplay’s portfolio of games to achieve volume, quality, and ROI goals
• Analyze the performance of retargeting campaigns working with large volumes of data to optimize according to the company, team, and personal KPIs
• Collaborate with product, CRM, and monetization teams
• Work closely with the Art team to devise new ideas and tests for Ads.
• Initiate and drive A/B & multivariate testing and present results to related teams.
• Work closely with the marketing analytics team on designing dashboards and conducting different analysis
• Identify new partners, platforms, and optimization opportunities to drive campaign performance

Requirements

• At least 2 years of experience managing online campaigns for mobile games with a strong track record of measurable results
• Experience in managing a retargeting media buying activity – Advantage
• Experience in running campaigns on DSPs and Ad Networks platforms - advantage
• Deep understanding of online and advertising space, including tracking tools, attribution models, technical integrations, and best practices.
• Exceptional analytical skills and attention to detail, with the ability to clearly communicate results and define the next steps
• Ability to work independently or with a team in a fast-paced and dynamic environment
• Ability to take on multiple projects at the same time
• Identify new partners, platforms, and optimization opportunities to drive campaign performance
• Fluent English - verbal and written