Regional Publishing Lead, Project K/符文战场

Riot Games was established in 2006 by entrepreneurial gamers who believe that player-focused game development can result in great games. In 2009, Riot released its debut title League of Legends to critical and player acclaim. As the most played video game in the world, over 100 million play every month. Players form the foundation of our community and it’s for them that we continue to evolve and improve the League of Legends experience.

We’re looking for humble but ambitious, razor-sharp professionals who can teach us a thing or two. We promise to return the favor. Like us, you take play seriously; you’re passionate about games. We embrace those who see things differently, aren’t afraid to experiment, and who have a healthy disregard for constraints.

That's where you come in.

As the Regional Publising Lead (RPL) for Riot Games, you will play a critical role in shaping the strategy for 符文战场/Project K. You will ensure that regional strategies align with the global vision while addressing unique audience insights and needs in your markets. With your deep expertise in the game and the genre, you will act as the voice of the region, guiding tactical efforts and driving cohesive outcomes across all disciplines of publishing to amplify the game’s success.

Key Responsibilities:

• Lead Regional Market Strategy: Define and execute strategies for China that are in alignment with the game’s global strategy. Leverage your understanding of local player behavior, culture, and preferences to tailor the approach for each region.
• Audience Expertise: Act as a subject matter expert for TCGs, with a focus on player needs and expectations in China.Champion audience-specific insights, ensuring that all regional publishing activities align with player desires and global goals.
• Collaborate with Global Leadership: Serve as a key regional voice in global strategy discussions, ensuring that regional insights are integrated into the broader global publishing efforts.
• Shepherd Regional Publishing Outcomes: Lead cross-functional teams to execute publishing initiatives, ensuring alignment of brand, community, and communication tactics with the overall game strategy. Take ownership of regional publishing outcomes and ensure that all efforts are focused on delivering results for the game in your markets.
• Align Tactics to Strategy: Work closely with local teams, ensuring that all publishing activities—from marketing to community engagement—are aligned with the region’s strategy and are contributing towards achieving defined audience outcomes.
• Identify Capability Needs: Partner with publishing leadership to identify capabilities needed within the region and ensure the team is equipped to meet goals. Influence regional tactics and surface key needs to the global Publishing Lead.
• Global and Regional Alignment: Act as the bridge between regional and global publishing teams, ensuring that local insights drive global efforts and that the global vision translates effectively to your region.

Required Qualifications

• Bachelor's degree in marketing, business administration, or comparable work experience.
• 8+ years of experience in game publishing, entertainment, or a similar field, with a proven track record of driving success in product, marketing, and ecosystem goals.
• Proven ability to develop and execute strategies for launching or scaling game products or services, with measurable success.
• 5+ years of leading distribution partners or advertising agency relationships
• Strong and extensive relationship management
• Extensive experience working in a global video game–at least 3 years experience working within the TCG genre.
• Deep understanding of the cultural nuances and market trends within the region, with a demonstrated ability to advocate for local needs in global decision-making.
• Experience in managing complex, cross-functional projects across multiple regions, ensuring alignment with global goals, timelines, and budget constraints.
• Experience supporting senior level leaders on the development of GTM, publishing, and business strategies.

Desired Qualifications

• Multilingual capabilities relevant to the subregions, enhancing communication with local stakeholders and partners.
• Strong analytical skills, with the ability to interpret complex data and translate it into actionable strategies for publishing and community engagement.
• Proven success working in a matrixed environment, collaborating with cross-functional teams across various geographies.