As a Regional Marketing Manager, you will use your planning, organization and execution skills to help the company profitably grow in Russia and the CIS region.
We are looking for a trustworthy, self-driven, motivated and accountable individual to support the marketing efforts of the team based in Russia while collaborating and integrating within the global strategy.
You will work with the global marketing leads and local business development teams to develop and execute targeted marketing campaigns to generate high quality B2B lead generation opportunities to drive profitable growth.
When working within a team-based environment, you will have the opportunity to work with team members from different disciplines from around the world, agency partners and trade show producers.
What you will do:
- Work within the global marketing organization to deliver, execute and measure localized B2B marketing campaigns and initiatives aimed at acquiring new gaming leads and partners in Russia and the CIS region.
- Create, manage, execute, measure and report on marketing projects and initiatives across the responsible Commerce, Publishing and Funding products, solutions and services.
- Collaborate with regional business development teams to generate unique content aimed at onboarding new leads, securing meetings and help integrating products and solutions efficiently.
- Contribute to the efficiency of the marketing team by sharing new ideas and approaches for meeting our marketing objectives.
- Execute and deliver paid advertising, organic/paid social media, content distribution, influencer, webinar, virtual content, video content, blogs, ebooks and other marketing campaign collateral and materials.
- Work with the events team to plan, secure, contract, execute and deliver small, medium, digital and offline trade shows taking place within your region.
- Plan, secure, contract, distribution and execute quarterly public relations campaigns aimed at amplifying our solutions and product releases within your region. Manage the day-to-day interaction of external partners on behalf of the company within your region, including but not limited to: digital media planning agency, public relations contracted agency, and trade show production companies.
- Organize and plan public speaking opportunities for Xsolla experts and/or participate as a speaker themselves at regional video game industry events.
Knowledge/Expertise/Education:
Required
- 3+ years professional experience - agency, brand, technology, or related background
- Bachelor degree in Marketing, Business Administration, Communications, or related field
- 2-3 years of experience and knowledge of working in the video game development and publishing industry
- Experience working with or for digital media agencies, trade show producers, and public relations agencies
- Expert Russian speaking & writing skills; fluent English
Preferred
- Strong data analysis and measurement skills
- Experience working with/within global companies
- Speaking experience at regional trade shows and public events
PHYSICAL DEMANDS: The physical demands for this position are sits, stands, bends, lifts, and moves intermittently during working hours. These physical requirements may be accomplished with or without reasonable accommodations.
ABOUT XSOLLA:
Xsolla is the video game business engine with a set of tools and services that help to operate and sell more games. Serving only the video game industry, the Xsolla product suite caters to businesses from indie to enterprise, with: Xsolla Pay Station and its #1 Anti-fraud solution, Xsolla Partner Network, Xsolla Site Builder, Xsolla Store, Xsolla Login, and Xsolla Launcher. These tools work seamlessly to solve the complexities of distribution, marketing, and monetization so developers, publishers, and platform partners can increase their audience, sales, and revenue. Headquartered in Los Angeles, with offices worldwide, Xsolla operates as a merchant and seller of record for major gaming entities like Valve, Twitch, Ubisoft, Epic Games, and PUBG Corporation. For more information, visit www.xsolla.com .
Xsolla is an equal opportunity employer and does not discriminate based on the following: Race, color, Ancestry, national origin, Religion, creed, Age (over 40), Disability, mental and physical, Sex, gender (including pregnancy, childbirth, breastfeeding or related medical conditions), Sexual orientation, Gender identity, gender expression, Medical condition, Genetic information, Marital status, Military and veteran status, and any other terms deems by the State of California.
The duties of this position may change from time to time so the individual and organization to achieve their results. This job description is intended to describe the general level of work being performed. It is not intended to be all-inclusive.