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Public Relations Manager
1 year ago
Overview
Bethesda Softworks is seeking an accomplished and proactive PR Manager to join the Global PR Team, based in the US. The PR Manager should be a creative and strategic thinker with the drive and ability to own global public relations strategy as well as North American media relations. The ideal candidate has experience working with media and influencers, developing strategic and creative campaigns for video games, and one who possesses an understanding of the video game industry and trends.
The PR Manager will develop and implement global strategies for PR campaigns and lead outreach with North American media. The PR Manager’s responsibilities will include development of PR plans, press releases, and web site content as well as securing interviews, feature stories, previews and reviews. This role will require travel for press tours, business meetings, and game conventions.
The PR Manager will interface and collaborate regularly with global Public Relations and Community teams, Company Leadership, Brand and other marketing disciplines, as well as development teams.
Responsibilities
- Create and execute strategic, breakout PR campaigns that publicize Bethesda studios, franchises, and titles
- Write and edit press releases, interviews, fact sheets, and other PR materials
- Collaborate with development teams to create effective communications strategies and timelines
- Coordinate global communications efforts with international teams
- Collaborate with Content Creator Manager to integrate influencer outreach for game launches and continued engagement
- Help plan and participate in trade shows, sales & marketing presentations, and press tours
- Work with members of media and online personalities to secure previews, reviews, interviews, and articles about Company and Company products
- Own outreach and maintain key media relationships with top video game and consumer media outlets nationwide
- Work with internal community, content and brand teams to develop successful and integrated player-facing communication
- Help manage PR agency activity across multiple titles
Qualifications
- Bachelor's Degree in related field
- 3-5 years’ experience working in public relations and/or marketing for a video game developer or publisher
- Strong, established relationships with key press is essential; track record of finding and working with diverse and emerging media talent in the video game industry strongly preferred
- Very strong writing skills and the ability to articulate and effectively communicate concepts, messages and strategies to executives, team members, and developers
- Collaborative mindset – a strong team player, able to balance the needs of multiple stakeholders and work together to find and implement effective strategies
- Effective organization and planning skills, ability to prioritize multiple projects
- Effective analytical, troubleshooting, decision-making and problem-solving skills
- Must be proactive and highly motivated
- Passion for gaming and Bethesda’s products a plus
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