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Senior Brand Manager - Integrated Marketing - XP, China Publishing

Riot Games was established in 2006 by entrepreneurial gamers who believe that player‐focused game development can result in great games. In 2009, Riot released its debut title League of Legends to critical and player acclaim. As the most played PC game and most watched Esports in the world, players and fans form the foundation of our community and it’s for them that we continue to evolve and improve the gaming and Esports experience.

With new games launched, Esports and entertainment grow, Riot is creating an experience that sees our games, esports, and IP experiences collide.

We’re looking for humble but ambitious, razor‐sharp professionals who can teach us a thing or two. We promise to return the favor. Like us, you take play seriously; you’re passionate about games. We embrace those who see things differently, aren’t afraid to experiment, and who have a healthy disregard for constraints.

That's where you come in.

As the project leader of Riot‘s across-Riot experience (XP) efforts in the China region, you’ll be responsible for developing the long term experience strategy and delivering products, campaigns and digital/real-life activations that drive engagement and growth for Riot Game, Esports and Entertainment.

Reporting to the China Esports Publishing and XP Lead, you will work closely with games team, Esports team, Entertainment team across titles and genre.

Responsibilities

• Be the project manager on Riot‘s across-Riot experience (XP) projects in Riot China and work closely with global and local teams to deliver impacts
• Localize global brand campaigns, contents and experience to ensure the impact in China
• develop local experience/partnership that resonate with players, fans and other important audiences to add to the global impact
• Be responsible to conduct local researches and analysis to provide insights and proposals for global XP strategy and tactics
• Be the ambassador of Riot integrated experience, ensuring a high-quality bar for long-term and holistic experiences

Required Qualifications

• 5+ years of experience in integrated marketing/operations area
• Professional experience in game, esports, or entertainment
• With profound knowledge and skills of project management, experienced in managing projects with cross-functional teams and external vendors
• Strength in logical thinking and problem solving
• For this role, you'll find success through craft expertise and a collaborative spirit that prioritizes the delight of players. We will look at your past studies, experience, and your personal relationship with games. If you embody player empathy and care about the experiences of players, this could be the role for you!
• Fluent in English as could built solid argument via communication both verbally and in writing
• A team player
• Being resilient when facing changes and challenges
• Don’t be afraid to get hands dirty

Desired Qualifications

• Experience in global products or worked in more than one country
• Experience in deliver crossover campaigns

Our Perks

We offer medical, dental, and vision plans that cover you, your spouse/domestic partner, and children. Life insurance, parental leave, plus short-term and long-term disability coverage are also available. Balance between work and personal life is encouraged with paid time off, and a play fund so you can broaden and deepen your personal relationship with games.

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Don’t forget to include a resume and cover letter. We receive many applications, but we’ll notice a fun, well-written intro that shows us you Dare to Dream and Execute with Excellence.