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Product marketing manager (PC/ Console Games)

Description du poste

As part of the Core Game team, and into the Product Marketing vertical and an extended network of marketing experts (ASO, UA, Influence Marketing, Consumer & Market Insights, Social Media, Press Relations, etc.), you will oversee the marketing of a cross platform free-to-play game throughout its entire life cycle, from strategy to execution. This role is located in our production studio in Paris but you will also work and coordinate with team members located in various territories worldwide.

Job Description

Your responsibilities would include:

• Conduct market research, benchmarking and consumer studies to identify the game target audience and define its positioning, marketing pillars and USP
• Create the game brand identity (title, packaging, tone of voice, marketing storytelling…)
• Build launch & yearly marketing plans relying on solid user insights and strategically aligned with product roadmap, with the objective of generating brand awareness and ultimately growing the player base
• Develop marketing programs focusing on innovative activations, viral content and meaningful partnerships, and orchestrate their implementation by coordinating with the other teams (Production, Live Ops, UA, Social & Digital, Influence, PR…)
• Optimize the game visibility and performances on the app stores, working hand in hand with the ASO Expert
• Manage promotional assets creation for your game (trailers, web assets, screenshots, store descriptions…)
• Collaborate with the user acquisition team to optimize the advertising campaigns targeting and assets
• Analyze the performances of your marketing campaigns and report to the production team, HQ & copyright owner
• Participate in game development by making recommendations to improve user experience, engagement, retention, shareability, and to better integrate in-game promotional events and marketing mechanisms

Qualifications

To qualify for this position, you must have:

• 5 to 7 years in consumer marketing, ideally in online entertainment or social products
• Knowledge and passion for video games from hardcore gamers titles to casual social games, and entertainment as a whole
• Team Player (this is mandatory), aka Ubuntu
• Strong analytical skills with a meticulous mind
• Creative spirit capable of creating innovative marketing programs that are result oriented
• Strong leadership skills
• Ability to work with a wide range of profiles (business, game design, analysts, etc.)
• Advanced English level is a must.

Informations supplémentaires

Why Join Gameloft?

• You are looking for an exceptional experience as part of a company that is in a constant state of growth
• You want to work with talented people who are industry pioneers
• You want to be part of a global company and meet exceptional and friendly people from all backgrounds and from around the world
• Or you are just looking for a wonderful working environment!

What can the Paris Studio offer?

• Gameloft is part of a large media group: Vivendi
• Permanent contract, full-time position
• We offer relocation support from abroad
• An exceptional working environment right in the heart of Paris, halfway between Saint-Lazare Station and the Palais Opera Garnier.
• Other benefits at Gameloft HQ:
• Various fresh fruits at your disposal in the cafeteria will make you go bananas!
• Unlimited hot beverages whether you like tea or coffee, and if you if you like coffee you'll love our Nespresso machine with coffee from all over the world.
• Sports: Ping-Pong, football table, virtual football, real football and many more sports through Gymlib at special pricing!
• Lunch vouchers, competitive mutual insurance and prudential funds.
• Note for non-French citizens: In France, salaried employees receive health insurance, unemployment insurance, etc. We will explain the details if you need to relocate.

Description de l'entreprise

Leader in the development and publishing of games, Gameloft® has established itself as a pioneer in the industry, creating innovative gaming experiences for over 20 years. Gameloft creates games for all digital platforms, from mobile to cross-platform titles for PC and consoles. Gameloft operates its own established franchises such as Asphalt®, Dragon Mania Legends, Modern Combat and Dungeon Hunter and also partners with major rights holders including LEGO®, Universal, Illumination Entertainment, Hasbro®, Fox Digital Entertainment, Mattel®, Lamborghini®, and Ferrari®. Gameloft distributes its games in over 100 countries and employs 3,600 people worldwide. Every month, 58 million unique users can be reached by advertisers in Gameloft games with Gameloft for brands, a leading B2B offering dedicated to brands and agencies. Gameloft is a Vivendi company.