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Product Marketing Team Manager

Kwalee is a leading independent mobile game developer and publisher based in Leamington Spa – the UK’s biggest gaming hub outside Greater London and a great place to live – along with growing teams in Bangalore and Beijing.

Now the largest hypercasual games publisher in the UK, Kwalee is a company known globally thanks to half a billion downloads for hit mobile games including Draw it, Bake it, Shootout 3D, Rocket Sky and many more. These successes have driven rapid growth in recent years and with exciting new projects in the works for Nintendo Switch and PC alongside the studio's hypercasual specialism, Kwalee shows no signs of slowing down!

Founded in 2011 by David Darling CBE, a key architect of the UK games industry who previously co-founded and led Codemasters for many years, our team also includes legends such as Andrew Graham (creator of Micro Machines series) and Jason Falcus (programmer of classics including NBA Jam) alongside a growing and diverse team of mobile gaming experts. Everyone contributes creatively to Kwalee’s success, with all employees eligible to pitch their own game ideas on Creative Wednesdays. Could your idea be the next global hit?

As a Product Marketing Team Manager you will be responsible for ensuring the games you and your team work on are commercially successful. Working on titles from the very beginning with both internal and external teams, you will be charged with preparing games for launch and assisting with marketing plans, working closely with all marketing teams including Community, Influencer & Media,User Acquisition and creative. You will also oversee the planning of live ops and the general product lifecycle.

What you tell your friends you do

“I’m the glue that keeps our game releases together, making sure plans are in place and executed for the most successful game launch and post-release possible. ”

What you will really be doing

• Responsible for the full lifecycle of our published PC and Console games, with a leaning toward preparing and organising market-facing elements including PR, media, influencer and digital marketing and events.
• Collaborating with numerous internal teams including Community, Media/Influencer, creative, publishing and digital marketing in an effort to ensure games are ready to be successfully launched and sustained post-launch with regular updates
• Establishing a working framework of systems and processes to plan & deliver effective marketing campaigns and manage your team
• Briefing and organising the delivery of marketing materials across a range of platforms and channels.
• Helping coordinate and present the games at public and digital events
• Working alongside Product Acquisitions, Community and with internal and 3rd party development teams to form a complete link between development and release/marketing.
• Independently learning and developing business practices and opportunities in order to improve the success of our games.

How you will be doing this

• You’ll be part of an agile, multidisciplinary and creative team and work closely with them to coordinate efforts and get the best results.
• You'll think creatively and be motivated by challenges and constantly striving for the best.
• You’ll work with cutting edge technology, if you need software or hardware to get the job done efficiently, you can get it.

Team

Our talented team is our signature. We have a highly creative atmosphere with around 100 staff where you’ll have the opportunity to contribute daily to important design and technical decisions. You’ll work within an extremely experienced and passionate team, including David Darling and the creator of the Micro Machines video games.

Skills and requirements

• At least 5 years of experience in a relevant role (e.g. Marketing, Brand or similar), organising across multiple teams.
• Business mindset and understanding of commercial thinking
• Willingness to drive results and deadlines based on targets and KPIs
• A creative spark and familiarity with high-quality marketing assets
• Passion for games and knowledge of industry trends and key players
• Strong communication skills, both written and verbal, with excellent interpersonal skills
• Experience in establishing meaningful KPIs and metrics to monitor performance of the Product Marketing team’s work and ability to report to senior management in a concise and timely manner.
• Highly organised, with strong attention to detail

Desirable:

• Prior experience as a product manager within gaming
• Experience of PC/Console game live ops, A/B testing and telemetry
• Analytical mindset with a keen eye for data

We offer

• We want everyone involved in our games to share our success, that’s why we have a generous team profit sharing scheme from day 1 of employment
• In addition to a competitive salary we also contribute to your pension, offer private medical cover and life assurance

• Creative Wednesdays! (Complete freedom to design and make your own games every Wednesday)

• Access to on site gym - no more skiving!
• 25 days of paid holidays plus bank holidays
• Great work-life balance with flexible working hours
• Quarterly team building days - work hard, play hard!
• Entertainment area with consoles, pool table, tennis table and darts!
• Monthly employee awards
• Free snacks, fruit and drinks

Our philosophy

We firmly believe in creativity and innovation and that a fundamental requirement for a successful and happy company is having the right mix of individuals. With the right people in the right environment anything and everything is possible.