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Product Marketing Manager

Bengaluru, Karnataka, India
7 days ago

Our mission at Zynga is to connect the world through games by building games around core social experiences to deliver deep player engagement, organic acquisition and long term retention. Our portfolio of games include – CSR Racing 2, FarmVille 3, Hit it Rich! Slots, Words With Friends and Zynga Poker. We make games that wow people. We innovate to create experiences that previously were impossible and that would not exist without us. We take pride in making titles that reach a large audience and in creating communities that last. Job Description As the Product Marketing Manager – Farmville 3, you will manage the marketing strategy and execution for our LiveOps title Farmville 3. You will be a member of the Zynga marketing team and an integrated member of Farmville team. Working closely with the discipline leaders, you will grow the commercial success of the product. Developing cutting-edge go-to-market plans for future releases and content, you will be at the core of the decision-making. You’ll partner with consumer insights, the performance marketing team, platform partnership team, games studio and product marketing team to ensure the game and its roadmap meets consumer and business objectives. We make social games that are free and accessible for everyone to play! Responsibilities: • Closely liaise with the Farmville Team and functional marketing leads to develop and execute integrated marketing plans for our games in the ville genre • Work with Product Management and Design to provide detailed marketing forecasts and executive presentations at key product milestones, both in production and when live • Identify value propositions and key messages that bond the right players to our games • Collaborate on the creative vision for the title with key stakeholders and lead on the delivery of best in class creatives with internal and external agencies • Ensure goals and incentives are aligned across all teams including game studio, platform partnerships, marketing creative, lifecycle, paid acquisition, social and store optimization Required Skills: • Proven experience in video game marketing, with a track record of success. Mobile gaming experience would be an advantage • Strong understanding of operating live games as a service • Recognised influencing skills; effective cross-functional driver and able to manage upwards • Passion for farm game culture • Ability to be flexible on a day to day basis with task priority • Strong passion for games and creating fun, compelling and addictive user experiences • Outstanding written/oral, organizational, and attention to detail • Must be a self-starter, a team player and driven What we offer you: • Work in a studio that has complete P&L ownership of games • Competitive salary, discretionary annual bonus scheme and Zynga RSUs • Full medical, accident as well as life insurance benefits • Catered breakfast, lunch and evening snacks • Child care facilities for women employees and discounted facilities for male employees • Well stocked pantry • Generous Paid Maternity/Paternity leave • Employee Assistance Programs • Active Employee Resource Groups – Women at Zynga • Frequent employee events • Additional leave options for most employees • Flexible working hours on many teams • Casual dress every single day • Work with cool people and impact millions of daily players! We are an equal opportunity employer and we are committed to building a diverse and talented workforce. We do not discriminate on the basis of race, sex, religion, colour, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, medical condition, disability, or any other class or characteristic protected by applicable law. We welcome job-seekers, players, employees, and partners from all backgrounds to join us! We will consider all qualified job-seekers with criminal histories in a manner consistent with applicable law. We are committed to providing reasonable accommodations to qualified individuals with physical or mental disabilities in order to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us at to request an accommodation associated with your application for an open position

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