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Sr. Product Marketing Manager

For decades, Wizards of the Coast has connected people around the world through play and imagination, with core games that have defined their genres - Magic: The Gathering® and Dungeons & Dragons®. We want to offer more ways to connect and play as the company grows. And that’s where you come in.

What is this role all about?

You will lead global games marketing for our new mobile games. This self-starter should have a real passion for and experience in marketing which include: product, brand, performance, crm, influencer, community, and awareness marketing initiatives. You will have extensive experience in the product marketing of high-profile games on multiple platforms, including PC and Mobile, and with diverse business models (freemium, FSP, Subscription), with deep understanding of digital product development, production, and customer engagement systems.

A day in the life as a Sr. Manager Product Marketing

• You are a Vision Setter. And you will be the Marketing Business Owner and Internal Champion for your Games
• Drive both short and long-term strategy and marketing goal setting for your title
• Creative: Work with internal teams and external agencies to create larger-than-life authentic marketing campaigns.
• Global View: Recognize that Gamers exists everywhere and work with global regional teams to ensure success in their respective markets
• Develop and Execute Marketing Campaigns with responsibility for handling a multi-million-dollar budget
• Strategic Leader: Plan, Develop, and Execute your Marketing Strategy (Positioning, Audience Segmentation, Market Strategy, Soft Launch, App Store Optimization etc.)
• Partner and build strong relationships across the organization
• Effectively communicates knowledge of the mobile category and emerging consumer trends
• Closely monitor and draw conclusions from key performance indicators such as engagement, retention, monetization, awareness and market share
• Collaborate Cross-Functionally to Build ‘Mobile First’ Best Practices (Perf. Mkt, Lifecycle, App Store Optimization, etc.)
• Closely monitor and draw conclusions from key performance indicators such as engagement, retention, monetization, awareness, market share, and ambitious behavior
• Develop and Execute Marketing Campaigns with responsibility for handling a multi-million-dollar budget

What you’ll bring

• A Self-Starter who is passionate about making waves in the games industry
• Master’s Degree in Business Administration (MBA) highly preferred but not required
• Experience in PC, console, or mobile games marketing strongly preferred.
• 4-6 years of experience in product marketing including go to market plans and marketing playbooks
• Real passion for both games AND the business of games highly preferred.

We are an Equal Opportunity / Affirmative Action Employer.

The above is intended to describe the general content of and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or requirements of the position.