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Product Marketing Manager

Sega Europe
Brentford, Middlesex, United Kingdom
10 months ago
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Product Marketing Manager EMEA – Sonic the Hedgehog franchise

Hybrid – 2 days per week in the office, 3 days flexible.

Based at SEGA HQ in Brentford, London.


Why Us:

SEGA of America (SOA) is one of the leading interactive entertainment companies in the world, with its HQ based in Irvine, California, and a dedicated EMEA publishing team in London.

The EMEA Product Marketing Manager (Sonic) is a newly created role and will join an expanding EMEA Product Marketing team to support the continued growth and development of SEGA of America titles to maximise the lifecycle of each launch across an ever-changing video games market. Reporting to the EMEA Senior Product Marketing Manager and collaborating closely with Sonic Brand and Product Marketing teams based in North America and other cross-functional teams based in EMEA, North America and Japan, you will product manage designated Sonic the Hedgehog video game products including back catalogue titles.

This creative and commercial role involves working in tandem with distributors & partners across the EMEA region to grow and maximise the potential of the Sonic video game franchise throughout each product life cycle. Another key part of the role will be to achieve campaign synergy with other wider Sonic brand activations and initiatives outside of the video game vertical.

We believe that delivering the best games relies on having the best people, so we are constantly investing in our people through our benefits package, flexible working, and our community-focused, people-centric culture. Our industry-leading compensation and benefits include competitive salary and bonus schemes, private medical insurance, private dental insurance, health screening, electric car scheme, home technology scheme, Microsoft package discounts, and much more!


Why You:

You will have considerable experience working with AAA games or IP’s within the gaming, media or entertainment industries and will have a proven track record in marketing campaign planning and execution (ideally at pan-European level), as well as strong expertise in the production and delivery of campaign assets for both physical and digital products.

You will be a proactive team player with excellent presentation skills and an understanding of current video games media trends and the Western games market.

Responsibilities Include:


Knowledge, Skills & Experience:


Our Commitment to Equity, Diversity, Inclusion & Belonging:

At SEGA, we celebrate diversity and believe in a diverse, inclusive, and equitable world in which everyone feels valued and respected regardless of what they look like or where they come from. Whether you’re a prospective employee or a full-time member of staff, we want you to feel involved and supported in all aspects of our work and to have amazing opportunities during your time with us regardless of your background. We welcome people regardless of age, race, ethnicity, disability, gender identity and expression, sexual orientation, neurotype, socioeconomic background, and whether you’re pregnant or on family leave.

SEGA is a place where staff have a voice which is integral to our success as a business. Our inclusive, passionate people are empowered to educate, inform, and build awareness through our inclusion and well-being staff-led values groups which include DEN (Disability Employee Network), RISE (Reinforcing Inclusion through Solidarity and Equality), Women at SEGA, PRIDE, SEGA Minds (group supporting mental health), Momiji (group that celebrates our Japanese heritage, language, and culture) and VIBE (our social and engagement committee).

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