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Product Marketing Manager

SEGA AMERICA – EMEA TEAM

BASED AT SEGA HQ IN BRENTFORD, WEST LONDON

REPORTING TO THE SENIOR PRODUCT MARKETING MANAGER

A BIT ABOUT SEGA

SEGA of America is one of the leading interactive entertainment companies in the world, with its HQ based in Irvine, California, and a dedicated EMEA publishing team based in London. Known for quality and creativity above all else, the EMEA Team look after SEGA’s Japanese and ATLUS studios. They cover a diverse range of franchises including: Yakzua, Persona, and Sonic the Hedgehog, as well as exciting projects such as the SEGA Mega Drive Mini and Tokyo 2020.

This role is based at SEGA’s European Head Quarters, based in West London where you’ll find a diverse range highly talented individuals from Sales, Marketing, PR to IT, QA and beyond.

Together, we drive the continued success and evolution of our Western business through living our company values of always collaborating, being entrepreneurial in spirit, having a winning mentality and focusing on uncompromising quality.

WORKING THE SEGA WAY

We believe that making the best games relies on having the best people, so we make sure that we look after ours…

• For our gaming buffs, you can get involved in our lunchtime gaming sessions in our games lounge, regular gaming tournaments and free SEGA games on Steam
• If you're more of a foodie, you can take advantage of Ice cream Wednesdays or our fresh fruit and cereal every single day
• Fitness fanatics will love our discounted gym membership, ride to work scheme, workout area and bootcamps in the park. You can find your zen with weekly yoga classes as well as in-house massage therapy
• You'll have access to a comprehensive benefits package that includes life assurance, income protection, private healthcare & dental insurance schemes and an enhanced contributory pension scheme. We offer competitive salaries and a fantastic bonus scheme so that you can stay motivated and focused on making SEGA the best it can be
• We hold regular lunch & learn sessions, company updates at the world-famous BAFTA theatre in Central London and Summer and Christmas parties that you’ll want to brag to your mates about! What’s not to love?
• We pride ourselves on having flexible working hours to ensure that you have a life outside of the office
• We want people of all backgrounds to see themselves represented and included in our work, so we actively seek to diversify our team and bring more voices to the table. All applicants are welcome!

And that’s just the tip of the iceberg. Check out our Careers website to find out why we are a workplace you’ll never want to leave!

POSITION OVERVIEW

Working within the SEGA of America EMEA Team, you'll be the ambassador for all ATLUS products and product communication across EMEA. As you'll be assisting with Japanese IP from the SEGA catalogue, an intimate knowledge of both ATLUS and SEGA franchises is a plus.

You will work closely with distributors & partners across EMEA to maximise the potential of the ATLUS franchises and products. It will be your responsibility to plan, deliver and execute clear marketing plans for the products under your jurisdiction within the EMEA market, hitting pre-set objectives.

You'll work within the UK office in Brentford as a member of the SEGA of America EMEA team and interface with other SEGA internal departments where appropriate.

KEY RESPONSIBILITIES

• Planning and execution of EMEA ATL marketing campaigns for assigned products in line with guidance of commercial teams to understand focus/opportunities across both new releases and back catalogue
• Manage product budgets effectively, ensuring all spend is signed off, agreed and within budget, while maximising delivery and impact on all titles.
• Work closely with the North American team on creative production of marketing assets to ensure timely delivery to partners (First party, agency, and distribution). You will need to ensure EMEA requirements are briefed in a timely manner and asset requirements are met in order to deliver EMEA strategy effectively
• Establish working relationship with SEGA of Europe Marketing team to ensure executional strategies, agencies, media buys etc are optimised and that SEGA of Europe and SEGA of America campaigns do not impact on one another
• Develop working knowledge of assigned EMEA market places, retail landscape, consumer profile, marketing activity and pricing economics
• Create marketing briefs and negotiate with external media and marketing agencies to ensure EMEA wide plans, with the ability to understand campaign results, fine tune campaigns based on results and ensure agencies deliver on brief KPI’s
• Ensure local-territory-specific product requirements (eg. language, contractual or age-rating classification issues) are met as well as working with territories to develop BTL plans maximising retail exposure for new releases and back catalogue/promotional periods
• Develop and maintain productive working relationships with all teams within SEGA to ensure marketing deadlines are achieved
• Work in conjunction with sales teams to help drive planned promotions both on territory level and 1 st party to amplify and maximise sales
• Work closely with the SEGA of America EMEA PR Manager and Community Manager to ensure that the PR and Social plans support the project direction

KNOWLEDGE, SKILLS & EXPERIENCE

• 3-4 years of product marketing experience in a global organisation within the games industry.
• Must be detail oriented, possess good time management skills and be able to prioritise in a changing environment.
• Demonstrable record of delivering ATL and BTL marketing plans of a high standard, hitting planned dates and within agreed budgets.
• Excellent project management and communication skills.
• Possess a good understanding of the SEGA and ATLUS range of video game titles
• Strong appreciation of publishing and broad, in-depth and up-to-date product knowledge of the mainstream games industry is preferable.
• Strong knowledge of the EMEA markets and differences in retail/media across the key European markets.
• Excellent presentation skills, to all audience sizes.
• Able to build and maintain strong professional and informal relationships within organisations and externally with members of the public.
• Knowledge and understanding of current media trends within the specialist gaming and wider environment.
• Ability to work with media agencies, create product briefs, and understand campaign results to disseminate learnings and improve campaigns where needed.
• Pro-activeness to think ahead and identify tasks that need to be carried out and the motivation to complete these on own initiative.
• Flexibility to react quickly, reschedule and prioritise workload.
• Proficiency in additional languages is a plus.