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Product Marketing Manager

At Niantic, we’re passionate about crafting experiences that encourage people to explore the world together. From the global phenomenon Pokémon GO to our announced projects still in development, we're passionate about building the future of AR and bringing to life our vision of the real-world metaverse.

Niantic is looking for a Product Marketing Manager to join the EMEA Marketing team and help run go-to-market planning and ongoing marketing support for our portfolio of live and future gaming titles, and our suite of developer platform products. In this role, you will work closely with cross-functional teams to build plans that excite and inspire our audiences. Most of all you'll be an integral part of the EMEA Niantic marketing team with boundless opportunities to learn, grow and drive impact.

Responsibilities

• Help define and implement go-to-market strategies and lead ongoing marketing efforts for new and live products in close coordination with cross-functional partners.
• Craft key marketing copy and assets for social, push, email, and UA channels using internal and agency resources.
• Support go-to-market tactics such as positioning, naming, external communications, competitive analysis, project management, and audience research.
• Collaborate with the Community team to identify and produce evergreen marketing content and respond to user feedback.
• Lead co-marketing partnerships and paid sponsorship opportunities for live and future titles.
• Work with external partners to secure approvals for game initiatives and comms.
• Coordinate with Google Play and the Apple App Store to generate assets for promotional features.
• Collaborate with cross-functional internal teams to conceptualize and support live events in the EMEA region.

Required Skills

• Demonstrated ability in Product Marketing or general marketing management, ideally for a live service product within the tech, gaming or entertainment sectors
• Bachelor’s degree in Marketing, Communications, or a related field.
• Strong project management and organizational skills.
• Outstanding verbal and written communication.
• Able to work proactively and drive impact on multiple simultaneous projects in a fast paced environment
• Able to work collaboratively and optimally across a matrix organisation
• Proficiency in English
• Proficiency in G Suite products and tools

Desired Skills

• Knowledge of Niantic, its products, values, and mission
• Passion for building communities and connecting people in meaningful ways.

Who You Are

• Strong communicator: Comfortable establishing relationships and communicating at all levels across an organisation, and are able to back up your decisions and achieve consensus. You have courage in your convictions but are naturally appreciative ofthe challenges and needs of others.
• Customer-focused: You keep the customer front of mind in everything you do, and understand that every brand touchpoint is an opportunity to surprise and delight our audiences.
• Organized: You understand how to keep track of various, interdependent work streams and feel comfortable presenting any concerns or delays.
• Passionate: You are naturally inquisitive with a strong desire to learn, culturally connected with your finger on the pulse of trends in technology, gaming, entertainment, and marketing.
• Bold: You excel in hyper-growth environments and like the challenge of doing something entirely new. You’re naturally entrepreneurial and a creative problem solver.

The total compensation package for this position includes a new hire offer base salary range of €81,000 - €95,000 + bonus + equity + benefits.

Individual pay within this salary range is determined by work location and additional factors, including assessed job-related skills, experience, and relevant education or training. Your recruiter can answer any questions about new hire total compensation during the hiring process. An overview of benefit offerings for your location can be found on the careers page.

Join the Niantic team!

Niantic is the world’s leading AR technology company, sparking creative and engaging journeys in the real world. Our products inspire outdoor exploration, exercise, and meaningful social interaction.

Originally formed at Google in 2011, we became an independent company in 2015 with a strong group of investors including Nintendo, The Pokémon Company, and Alsop Louie Partners. Our current consumer titles include pioneering global-control game Ingress, record-breaking AR game Pokémon GO, and Pikmin Bloom. In November 2021, we launched our developer platform, Lightship, enabling creators to build immersive AR experiences around the globe. Niantic is an Equal Opportunity employer.

We believe that cultivating a workplace where our people are supported and included is essential to creating great products our community will love. Our mission emphasizes seeking and hiring diverse voices, including those who are traditionally underrepresented in the technology industry, and we consider this to be one of the most important values we hold close.

Niantic is a hybrid first company. We believe that in person interaction and collaboration is good for Niantic’s culture, and critical to our future success as a company. We support flexibility and know new ways of working are here to stay.

We're a hard-working, fun, and exciting group who value intellectual curiosity and a passion for problem-solving! We have growing offices located in San Francisco, Sunnyvale, Bellevue, Los Angeles, New York, London, Tokyo, Hamburg, and Zurich. #LI-HYBRID