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Product Marketing Manager

Job Description

As part of the Product Marketing Group, embedded within game development teams, working in close collaboration with a wide range of internal and external stakeholders, the Product Marketing Manager will manage, launch, promote and sustain a portfolio of mobile games throughout their entire lifespan.

This position is located in our production studio in Lviv, but you will also work and coordinate with our international teams, including but not limited to User Acquisition, local marketing & PR managers, web development studios, video production studios, artists, community managers and customer care managers.

From the beginning of your adventure with us, you will be tasked with:

Product marketing

• Identifying the game’s target audience, positioning, values, and selling points
• Creating brand identity: title, packaging, and storytelling around a game’s plot and characters
• Conducting market research, benchmarks, polls and consumer studies
• Following the game development stages and making recommendations to improve user experience, involvement, socialization and retention
• Coordinating game approval with copyright owners (Universal, Sony Pictures, Ubisoft, Marvel, etc.)

Planning global launches

• Defining the marketing strategy to create brand awareness and generate traffic and installations, including but not limited to user acquisition, press relations, promotion and partnership programs, social marketing actions, sales support docs for app store visibility, etc.
• Coordinating implementation with local marketing & PR teams, key account managers, the game monetization & user acquisition manager, and other partners
• Creating promotional tools for games, including videos, web assets, screenshots, store descriptions and visuals, PR tools and all other assets required for special marketing initiatives
• Analyzing marketing campaign results and reporting them to the teams, top managers, and licensors for each game
• Creation of user acquisition assets in collaboration with local business teams

Monitoring game evolution

• Gauging and analyzing feedback, behavior and market acceptance from game users, then sharing the results & recommendations with the production teams and top managers of each game
• Optimization of the app stores pages performance and visibility
• Collaboration with the user acquisition teams to optimize the advertising campaigns and create new assets
• Coordinating community management and customer care activities/messaging, as well as defining specific game customer care policies when needed
• Prioritizing bugs fixes and user experience improvements, following up on the game update schedule with the production team and monetization manager
• Managing a marketing calendar based on game updates and promotions, and overseeing related announcements, merchandising, and community management

Qualifications

• At least 1 to 2 years' experience in marketing in the Video Game or entertainment industry ideally in a similar function
• Knowledge and passion for video games, from hardcore gamer titles to casual social games, and entertainment in general
• Strong analytical skills and thoroughness
• Good communication skills
• Able to work with a wide range of profiles (business, game design, analysts, etc.)

Additional Information

We offer:

• Possibility to work in a global product company with talented people
• Competitive salary according to the qualifications
• 21-day paid vacation, 5 days paid sick leave
• Relocation package
• Free English courses
• Regular corporate events and team buildings
• Lunch compensation
• Gym compensation.

To apply, you should send us CV in English and Cover Letter.

Company Description

At the Gameloft Lviv Studio, as a Game Community Manager, you will join a passionate group of gamers and top minds in the business of games. We are always looking out for the best talent to join our team and help create the best experiences for players.