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Product Marketing Manager

Qualifications

• Previous experience in the video games industry.
• Marketing Degree (or relevant field) and/or equivalent industry experience.
• Knowledge and passion for video games from hardcore gamer titles to casual social games and entertainment as a whole.
• Flexible work style – you’re able to collaborate across local and global teams and work independently.
• Strong analytical skills with a meticulous mindset.
• Commitment to quality, with excellent organisational skills.
• Strong leadership skills.

Additional Information

We can’t wait to find our next great talent!

If you want to join a team that values its people and makes really cool games, we want to hear from you! You can learn more about what it’s like to work at Gameloft by clicking on the video below.

To apply online please click the 'Apply' button below, please include a cover letter and resume. For a confidential discussion about this role please contact the Talent Acquisition team at BNE-Careers@gameloft.com .

Gameloft Brisbane is an equal opportunity employer and is committed to fostering diversity and inclusivity within our work environment.

Company Description

Gameloft Brisbane, part of the global Gameloft family, opened in 2014 and since then has released Zombie Anarchy, Ballistic Baseball, My Little Pony: Mane Merge and multi-award winning The Oregon Trail™. In 2022, Gameloft Brisbane was announced as the winner of the coveted ‘Studio of the Year’ at the Australian Game Developer Awards (AGDAs).

We believe the keys to success are a great studio culture and finding a balance in everything we do, whether it's working with great people on exciting projects or enjoying the incredible lifestyle of Queensland Australia.

What Gameloft Brisbane can offer you

• Opportunity to join a global video games company during the exciting growth of Australia’s digital games industry.
• Positive, supportive and truly collaborative environment where opinions are needed, appreciated and respected.
• A critically important team culture where everyone enjoys and thrives working together.
• Hybrid working model - 2 days per week WFH with flexibility around core studio hours.
• Private Health Insurance & gym/team sports subsidies.
• Social clubs including social soccer, yoga, bouldering, running, chess and more.
• Centrally located in Brisbane city with access to public transport.
• Free top-quality coffee from a commercial espresso machine and all-day cereal breakfasts + free fruit & snacks.
• Spectacular Dedicated Roof Top Terrace and Friday afternoon beers.
• Gameloft’s fabulous mascot (Dachshund Dog) - Mr. Hendricks.
• Training and additional mentoring and support.
• And much, much more!

As the Product Marketing Manager, you will work directly with the game development team managing all facets of product marketing in this role you will be responsible for managing, launching, promoting, and sustaining a portfolio of cross-platform video games through their entire life cycle. This role is located in our production studio in Brisbane and you will work in close collaboration with Gameloft’s Global Marketing team. We’re looking for a creative person, willing to push their ideas and see them grow into amazing campaigns.

Your responsibilities will include but are not limited to the following:

• Conduct market research, benchmarking, polls, and consumer studies to identify the game’s target audience, positioning, values, and selling points.
• Maintain the game brand identity (title, packaging, tone of voice, marketing storytelling…)
• Participate in game development by making recommendations to improve user experience, engagement, socialization, and retention.
• Coordinate the game’s marketing approvals with copyright owners and research partnership opportunities.
• Coordinate promotional assets creation for your game (trailers, web assets, screenshots, store descriptions & visuals, PR tools…)
• Execute marketing strategies by creating brand awareness and generating traffic and installations including but not limited to press relations, promotion and partnership programs, social marketing actions, sales support docs, traffic acquisition recommendations, etc.
• Analyse marketing campaign results and report to the game’s team, management, and licensor.
• Measure and analyse game users’ feedback, behaviour, and market acceptance sharing results and recommendations with the production team.
• Manage a marketing calendar based on game updates and promotions and oversee community management including direct management of the Game Community Manager.
• Collaborate with User Acquisition teams and coordinate efforts to develop, test, and execute optimization of advertising campaigns, and collaborate with the App Store Optimization.