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Product Marketing Manager

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Job Description:

Job Title: Product Marketing Manager

Reporting To: Regional Lead

Department: Mobile Growth

Location: Mexico City, Mexico

Your Platform

Welcome to Activision Mobile. We’re a new in-house studio, dedicated to developing the best AAA mobile games in the world. Our first project is the AAA mobile hit Call of Duty: Mobile, which is on track to generate over $1 billion in consumer spending in 2021. We are looking for phenomenal talent from mobile, console and PC backgrounds who are passionate about their work and share our belief in what AAA experiences on mobile can and should be. We’re incredibly excited to build out our teams and get to work, and invite you to join us in making something special.

We’re currently driving the next era for our company and community by crafting outstanding experiences for fans and continuing to make Activision an inclusive place where everyone can thrive.

Do you have a passion for product marketing and making an impact on varying initiatives for a high revenue generating AAA Games Studio?

Join us, make history. To learn more, check us out at www.activision.com, www.activisiongamesblog.com or @Activision on Instagram, Twitter, Facebook and LinkedIn.

Your Mission

We are seeking an experienced Product Marketing Manager to drive and implement COD Mobile Mexico Marketing Strategy. You are a born storyteller that lives and breathes product. You are a stellar communicator and an analytical problem-solver. You are a great teammate who can easily balance structure with dynamic environments. You will understand where the market is headed and the needs of our customers to focus our products on the areas of the greatest impact. You are responsible for the COD Mobile GTMs in Mexico, and thus understand this market and know how to reach our players where they are in their own language.

• Develop and lead execution of overarching Mexico go to market strategy
• Evaluate and assess marketing opportunities at a regional level to grow market share and optimize monetization of players
• Work with global and regional marketing teams to build out 360 campaigns using both regional and central beats for the regional campaign, while building unique Mexico specific beats on top that will speak directly to the Mexico audience
• Drive creative development and production of marketing assets, including in-game, social, app stores, etc
• Craft a channel strategy to amplify the reach and impact of the campaign across mass media, digital, social media, partners, esports and creators
• Create decks for key partners on marketing campaigns and corresponding postmortem analysis
• Deliver ongoing product marketing analysis, making recommendations to refine marketing strategies around content, engagement and monetization
• Conduct competitive analysis and research, staying up to date on the competitive landscape

Player Profile

Minimum Requirements:

• 5+ years of experience in product marketing or product management
• BA/BS degree from top-tier school
• Experience in developing, managing, and implementing mobile marketing strategy
• Excellent verbal and written communication skills, with capacity for highly structured and meticulous quantitative and qualitative analysis
• Strong analytical attitude, using data to substantiate your business cases and strategic conclusions
• Strong interpersonal skills at all levels and demonstrated ability to work collaboratively across different functions and business units
• Solid understanding of digital marketing and communication channels and formats, with a mobile-first focus
• Passionate about mobile games

Our World

Activision Blizzard, Inc. (NASDAQ: ATVI), is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™ and Bubble Witch™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!

Our ability to build immersive and innovate worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!

The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

Activision is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law and will not be discriminated against on the basis of disability.