Product Marketing Manager-Russia

PUBG
Amsterdam, Noord-Holland, Netherlands
4 days ago

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Product Marketing Manager-Russia
PUBG Corp. is the developer and publisher of the blockbuster battle royal video game, PLAYERUNKNOWN'S BATTLEGROUNDS (PUBG). Since its release, PUBG has received worldwide acclaim, selling tens of millions of copies and winning multiple game awards worldwide. Headquartered in Korea, PUBG Corp. has operational offices globally across North America, Europe, Japan, China, and South East Asia.

Description
The person we’re looking for this position will be responsible for creating sustainable ways to maximize the lifetime value of our players by conducting and coordinating a number of activities related to marketing, analytics and live operations between different teams and agencies. They will help CIS team in user acquisition and streamlining of the execution of marketing plans, Social Media activations and sales.

Responsibilities

Responsible for the publishing of PUBG Family products in CIS region, you will be tasked with supporting continuous operations of various products and will interact with Product management team as well as CIS Part Lead in order to drive performance of such products in the region
Build on product messaging that sets new products apart from others in the market to give them a unique selling point
Direct positioning of our games in the market and perform continuous competitors’ analysis, as well as other requested research on the market and region to always be up to date with what’s working best for the brand locally
Work together with CIS Part Lead on marketing budget and campaigns to increase engagement, retention and monetization, based on a deep understanding of game metrics
Obtain or possess insights into customers’ usage of current products, unexplored opportunities and buyers’ behavior, through sales data and in-game analysis
Coordinate interactions between regional part and third parties to improve the performance and/or increase market and social media presence
Measure the success of product features after release and report on ways to optimize their performance to the management

Skills & Requirements
5-7+ years of monetization and marketing experience in gaming industry
Possess a deep understanding of the regional ecosystem, industry trends and players
Broad experience in product publishing, analysis, and ability to work across multiple teams in a fast-paced environment
Superior influencing skills, coupled with the ability to develop deep, trust-based relationships with third parties, including agencies
Well-developed quantitative skills and a history of making data driven decisions. Must be flexible and able to deal with ambiguity regularly
Passion for figuring out how game economies work and change
Experience in coaching other team members in best practices for their personal and professional development
Excellent command of the English language
Korean speaking is a big plus
Creative vision for directing creation of marketing campaigns and assets
Experience with social media campaigns

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