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Product Marketing Manager (PUBG LITE) - Russia

Full time

Job Description

PUBG Corporation is developer and publisher of PLAYERUNKNOWN’S BATTLEGROUNDS(PUBG). We are looking for a Product Marketing profession for our PUBG LITE Publishing team. As part of the PUBG LITE Publishing team, you will play a central role in publishing the PUBG LITE in Russia. This role will be based in Amsterdam and will require up to 10-20% travel.

Responsibilities

• Define the product marketing strategy for PUBG LITE, monitoring the output of our campaign and maintaining our brand presence across all digital channels
• Develop a measurement framework and KPIs that link to the business objectives, highlighting the effectiveness of digital strategy
• Build and present compelling data-rich presentations that translate metrics into insights and actionable recommendations
• Work in close collaboration with PUBG LITE Ops team and cross-functional teams to develop and deliver a cohesive digital marketing strategy
• Market research and competitor analysis to identify trends and new opportunities in digital marketing

Qualifications

• BA/BS degree in economics, marketing, or quantitative field or above education
• 3+ years of experience in a Digital Marketing discipline on the client, agency, or publisher side, with proven result
• Experience in Free to play PC game publishing/marketing
• Quantitative analytical experience with performance marketing
• Excellent attention to detail and quality assurance capabilities
• Fluency in English
• Native in Russian

Pluses

• Passionate gamer and avid PUBG fan