Product Marketing Manager - Japan

25 days ago


The Product Marketing Manager for Japan will support the local strategy and execute product lifecycle plans for Bethesda’s games portfolio in the Japanese market. As a Product Marketing Manager, you will own the goal of delivering on budgets, driving brand awareness, consideration and purchase intent of our products and both retaining and boosting revenue from our customer base post-release. You will work closely with your regional counterparts and the local product team to build a tailored approach for the local market based on global product strategies. Other duties may be set forth by the company.

Key priorities

  • Campaign management – working with agency partners and both the global and regional teams to deliver best in class local campaigns that align with our global product strategy.
  • Insights and reporting – identifying key audience insights to take advantage of to improve the commercial performance of your product and managing the reporting of the effectiveness of our campaigns at a local level.
  • Product P&L management – ensuring all aspects of the product P&L are understood and remain on target.
  • Responsibilities

    Research, strategy and insight:


    Budgeting, Forecasting & Reporting

    Cross department collaboration and communication:

    External communications and events


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