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Product Marketing Manager - Commerce
1 year ago
About Us
Launched in 2011, Twitch is a global community that comes together each day to create multiplayer entertainment: unique, live, unpredictable experiences created by the interactions of millions. We bring the joy of co-op to everything, from casual gaming to world-class esports to anime marathons, music, and art streams. Twitch also hosts TwitchCon, where we bring everyone together to celebrate, learn, and grow their personal interests and passions. We’re always live at Twitch. Stay up to date on all things Twitch on LinkedIn , Twitter and on our Blog .
About the Role
As a Product Marketing Manager, you will manage the development and execution of global, end-to-end marketing for Commerce products and programs to monetize viewers on Twitch. You will partner closely with the Commerce Product team to bring exciting new features to market, developing a strategy based on the needs of the audience and bringing together a cross-functional team to bring that strategy to life.
You use your mastery of consumer insights to develop product marketing strategies, bring together cross-functional stakeholders to work on your plans, and align senior product leadership around those plans. You understand market trends, the competitive landscape, and have experience applying those to positively influence consumer sentiment and adoption of features. You report to the Director of Commerce Product Marketing.
This position can be located in San Francisco, CA or Seattle, WA.
You Will:
- Develop go-to-market strategy for products that monetize viewers on Twitch, working closely with research to align the strategy to creator and viewer needs and insights
- Drive a team of cross-functional partners (including Product, Data Science, Comms, Design, Engineering and more) to achieve outstanding product-marketing launches
- Embed yourself on the product team to develop and influence the product roadmap based on highest customer needs and insights
- Manage external creative agencies and/or internal creative partners to ensure quality, on-budget, on-time delivery of marketing programs and assets across multiple channels
- Identify opportunities for revenue growth and optimization using new and existing products
You Have:
- 4+ years of professional experience in a corporate or startup environment
- 2+ years in a marketing or growth capacity at a technology company
- Experience partnering with and influencing Product, Data Science, PR, and senior executives
- Fluency with data, including forecasting and partnership with analytics and campaign owners to surface insights
- Project management skills, with experience working with and executing marketing strategy
Bonus Points
- You are a digital content creator or active member of the Twitch community
- You have experience working with digital content creators
Perks
- Medical, Dental, Vision & Disability Insurance
- 401(k) , Maternity & Parental Leave
- Flexible PTO
- Commuter Benefits
- Amazon Employee Discount
- Monthly Contribution & Discounts for Wellness Related Activities & Programs (e.g., gym memberships , off-site massages , etc. ),
- Breakfast, Lunch & Dinner Served Daily
- Free Snacks & Beverages
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
We are an equal opportunity employer and value diversity at Twitch. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Job ID: TW6835
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