Product Marketing Lead, Social
26 days ago
Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators.
At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there.
A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone.
You'll lead initiatives supporting the User group at Roblox spearheading the development of innovative features and tools, collaborating cross-functionally to deliver impactful products that promote connection, communication, co-experience (joining together) and content sharing.
You will report to the Head of User & Discovery Product Marketing. This role is located at our headquarters in San Mateo, California. #LI-Hybrid
You will:
- Drive the marketing strategy, messaging, and positioning for Social, which includes Communication, Connection, Content Sharing and Communities products for all ages. Products may include: Party chat, content sharing with video captures, and Roblox Communities.
- Lead the positioning and messaging strategies for critical, complex and trailblazing areas of investment in Social, including new ways for users of all ages to communicate and interact safely.
- Work with Product, Engineering, Marketing, Comms, Policy, Partnerships, and Developer teams. Become a trusted advisor to these departments.
- Anticipate movement within our competitive space and users to predict market trends and product needs.
You have:
- 7+ years of product marketing experience preferably with a global platform.
- Expertise in go to market for high-quality consumer apps, with a focus on Social products. Knowledge of digital and mobile video, as well as the entertainment and technology industries is nice to have.
- Proficiency in messaging, positioning and marketing/content strategy.
- Experience leading omnichannel product marketing strategies.
- Proven track record driving cross-functional alignment, cohesive teamwork and working with product and other key team members at all levels.
- Familiarity navigating safety and regulatory landscapes, as well as handling perceived risks with suitable product and messaging solutions.
- Skilled in delivering presentations, providing recommendations, and influencing decision-making at the executive level.
- High attention to detail including precise and effective communications.
- Globally minded with a high level of audience focus and instincts for partner, creator and user needs.
For roles that are based at our headquarters in San Mateo, CA: The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, location, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. All full-time employees are also eligible for equity compensation and for benefits.
Annual Salary Range
$248,590 — $283,680 USD
Roles that are based in our San Mateo, CA Headquarters are in-office Tuesday, Wednesday, and Thursday, with optional in-office on Monday and Friday (unless otherwise noted).
You’ll Love:
- Industry-leading compensation package
- Excellent medical, dental, and vision coverage
- A rewarding 401k program
- Flexible vacation policy (varies by exemption status)
- Roflex - Flexible and supportive work policy
- Roblox Admin badge for your avatar
- At Roblox HQ:
- Free catered lunches five times a week and several fully stocked kitchens with unlimited snacks
- Onsite fitness center and fitness program credit
- Annual CalTrain Go Pass
Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations for all candidates during the interview process.