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Product Marketing & ASO Manager

Dundee United Kingdom
1 year ago

At Outplay, we have a fantastic opportunity within our growing marketing team for a data-driven, creative & analytical Product Marketing & ASO Manager.

In this role you will be taking ownership of our App Store & Google Play listings for our key titles, managing and optimising our store presence in order to improve our rankings and maximise our install rate. You will assess best practice around ASO while working closely with our marketing team, analytics team, games teams and senior stakeholders in order to define and implement strategy across our entire portfolio.

Furthermore, you will handle the product marketing management of our successful FPS action title Sniper Strike, liaising directly with its developer, Outplays’ subsidiary studio, Eight Pixel Square, and the rest of the performance marketing team in order to coordinate the marketing support for live game management of new features, events and sales.

This is a perfect opportunity for an ASO Manager to expand their knowledge and responsibilities toward Product Marketing or for a Product Marketer with solid understanding of ASO mechanics to experiment new horizons.

Specific Responsibilities:


Product Marketing

Skills Requirement:

About Us

Outplay Entertainment is the largest independent mobile developer in the UK and based in the thriving game's hub of Dundee, Scotland. We create limitless fun for our players with lovingly crafted and innovative games for mobile phones and tablets.

This approach has seen us recognised for a stable of award-winning titles, including Mystery Match, Crafty Candy and Booty Quest. Our portfolio of awesome games is expanding, and we are always on the search for talented and passionate people to help us grow. With over 30 nationalities represented and a diverse range of experience and expertise, our teams thrive off their ability to work at the forefront of the mobile games industry, building or supporting live game experiences that are enjoyed by millions of players across the world.

The fun and passion injected into our games is reflected in our culture too. Outplay is more than just work. New team members will join a family that has conquered Munros, raced karts, taken on Tough Mudder and Rough Runner, competed in bake-offs, downward dogged, and even ventured to the wilds of Scotland together.

What we can offer

You will have the chance to benefit from our talent initiative, The Outplay Academy - and the opportunity to acquire new skills and grow alongside the business. From mentoring schemes and educational workshops to industry event attendance and guest speakers - we are proud of our dedication to development.

Don’t live in Scotland? We know starting afresh can be challenging. From your first arrival to moving into your new home, our bespoke relocation package covers every aspect of settling into a new country. With our help, you’ll be calling Scotland home in no time.

We also offer the following staff benefits:

At Outplay, our mission is to create limitless fun for everyone who plays our games, and we value every individual that helps make that goal a reality. We are committed to remaining an equal opportunities employer and provide a friendly, safe, and welcoming environment for everyone who works here irrespective of age, race, ethnicity, religion, disability, gender, gender identity and expression, physical appearance, body size, and sexual orientation. All our employees are treated with dignity and respect, because being part of Outplay is more than just work – it’s a family.

Please apply by 31/10/2019 for your application to be considered. Salary range - £30,000+ dependent on experience.


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