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Product Manager

Mech Mocha
Bengaluru KA IN
4 years ago
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Mech Mocha runs India's first vernacular social gaming platform for the next billion Indians. Let’s take you through our journey.

2015: Bangalore touchdown. We started small but with a big dream - to build mobile apps that entertain India.
Early Wins In no time, we evolved into a dynamic 30+ member team and our first game got over 10 Million downloads. Got Blume to invest in our adventure.
Bigwigs came onboard. We raised over $10 million in funding, thanks to industry stalwarts­­ like Accel, Blume and Shunwei and grew to 50+ awesome people!
Making India Play. Our users, who we lovingly call ‘Pritam’ or 'Preeti', are spending over 70 million minutes of time per month on our platforms.

With Jio's aggressive entry, mobile data became affordable to additional hundreds of millions. These hundreds of millions of Indians are under-served w.r.t. digital products and services competing for their attention. Over the next 5 years, 500 million more Indians are expected to adopt digital platforms.

Their online behaviour is different from the behaviour of the audience in tier-1 India. For them, typing is an *unnatural* way of interacting with the smartphone. They're not as comfortable with English-first apps; they strongly prefer to consume online content in vernacular languages.

These users' way of looking at mobile games is quite interesting. It might be a shopkeeper in Lucknow, or a beauty salon employee in Jodhpur. They spend 12-14 hours a day at work, and have a lot of time alone- especially in the afternoon.

Hello Play allows them an escape mechanism from societal constraints, and they get a *human* connection with real people from across India with similar interests. We provide the most entertaining way of discovering new people and creating deep relationships. The product fulfils the innate need of human connection and the natural attraction towards entertainment through gaming.

We've observed during our 12 hour+ train journeys that co-travellers, who are strangers to each other, play a game of cards or Ludo to pass time. We've met a lot of interesting people this way ourselves, which makes us strongly believe in games as some of the best ice-breakers.

Hello Play https://play.google.com/store/apps/details?id=com.helloplay

India’s first live social gaming platform where users meet new people through live social games
About the Product team at Mech Mocha

The heart of Mech Mocha. The product team sits at the confluence of vision, data, intuition, people management, engineering, design, and most importantly, the users. We are all about speed and problem solving. This is where all the magic happens.

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