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Product Manager - Toys for Bob

Novato, CA

You will be responsible for envisioning, developing and evolving economic designs, new features and content with a focus on developing fun game systems that optimize player engagement, retention and conversion. You will work closely with the game development teams, and game analytics to translate the results of data analysis into compelling designs that compliment and further elevate game experiences.

Ideally, you will have experience defining and operating online game business models and have a deep understanding of player interactions with those models, both at the individual and community levels. You will be comfortable with all levels of ownership, from hands on design to providing high-level guidance and feedback. With an expert knowledge of games, and an ability to thrive in a challenging and evolving environment, you will help define our games’ roadmap to further drive our success.

•Regularly review live ops strategy and performance, and present results and recommendations to stakeholders.

•Make data-driven decisions and deliver against established success KPIs, while ensuring continuous improvement; Work with data analyst to define metrics and develop dashboards to measure engagement, retention and monetization success.

•Orchestrate the interdisciplinary dependencies involved in creating live game updates (design, engineering, art, QA) and economy systems.

•Take ownership and be accountable of monetization design, strategy and execution; envision in-game content and business model recommendations; set requirements and create specifications for monetization features; drive and operate the resulting initiatives. Analyze the competitive landscape, and benchmark Toys for Bob monetization against competitors.

•Own the relationship with marketing, community, public relations (PR), editorial, and web to develop and execute strategies in support of content releases and ongoing player engagement.

•Drive data analyst to evaluate the health of the business and to explore new business opportunities. Assimilate feedback from players, competitive research, market trends, and quantitative data to propose and make recommendations that impact game content and product vision.

•Develop testing methodologies, analyze data, and partner with research teams to optimize price points and model the impact of new game features.

•Review design docs and metagame design specs with an eye towards business strategies

•Measure and manage daily product performance, and own reporting responsibilities to Leadership

•Undergraduate degree level education in business or related field

•A minimum of 5 years’ experience in a business role supporting large-scale live game

•Strong competence in analyzing data and drawing actionable business insight

•Proven experience taking business initiatives from conception to launch

•Outstanding communications, project management, and relationship-building skills; able to communicate effectively with developers and business leaders alike

•Proven ability to work well in a team environment and manage multiple complex projects with diverse groups

•Proven ability to exert influence without authority

•Comfortable with uncertainty

•MBA

•Combination of game development and game publishing experience

•Experience running free to play live games