This job might no longer be available.

Product Manager, China

Overview

The Product Manager China will support local publishing partners to deliver high quality localised marketing assets to execute on marketing plans for Bethesda’s games portfolio in the Chinese market. The Product Manager will work with the Senior Marketing Manager APAC to oversee day-to-day aspects of full product localization, as well as marketing and PR materials. You will work closely with your regional counterparts, local marketing team and publishing partners to build a marketing approach for the local market based on global product strategies.

Responsibilities

• Support the creation & localisation of global assets for the product campaigns you manage; working with the regional team, the global team and any agency & publishing partners to ensure high quality and strategically relevant creative is produced and translated for your local marketing campaigns.
• With our agency and publishing partners execute marketing plans that drive demand, retention and revenue for Bethesda products.
• Monitor and support the planning and organizing of large localization projects, ensuring consistency with timelines, quality and budgeted expenses.
• Evaluation and analytics of campaign marketing performance, including actionable recommendations on how we can take lessons learned and apply them to the next campaign.
• Take responsibility for ensuring our communication is localised to the optimum quality, working with local and regional marketing teams to deliver these in a timely manner.
• Planning, organizing, and monitoring large localization projects independently, ensuring consistency with timelines, quality and budgeted expenses.
• Project manage key initiatives in your local markets, working with the regional marketing/PR/community teams and external publishing stakeholders to ensure success.
• Localization asset preparation, coordination and management between divisions/departments and external vendors.
• Communicating between localization contact(s) within localization team, territories, and localization vendors.
• Build and maintain strong relationships with peers and stakeholders in the development studios, external partners and publishing groups.
• Share best practice with other local territories to ensure any lessons learned in Europe and the APAC region are taken on-board at a local level.
• Confident presenter – who can clearly present to a wide variety of audiences with varying levels of seniority (including external partners, internal senior management and consumer environments).
• Support the Senior Marketing Manager to identify and establish partnership opportunities locally with various industry partners and brand partners from other industry verticals.
• Recommend new ways to both message and target our target audience based on key insights that we have identified about their motivations to play games and their purchase behaviour
• Drive local consumer show initiatives in conjunction with community and PR teams, supporting them to keep alignment with the global brand strategy while championing any local opportunities to the regional marketing and PR teams.
• Such other duties as may be assigned by the Managing Director, Marketing Director or the global company.

Qualifications

• A minimum of three years’ experience in localisation, games production or marketing (either in an agency or in-house. Video game experience desired, but not essential).
• Must Have – Chinese: Native level, English: Business level
• Demonstrable, in-depth knowledge on the ground knowledge of the Chinese market.
• Knowledge of software internationalization and localization principles.
• Familiarity with translation tools, CAT software, and databases.
• High attention to detail and accuracy.
• Highly proficient at MS Excel.
• Ability to produce high-quality results under tight deadlines.
• Ability to analyse, prioritize and resolve problems.
• Ability to work on several tasks at once with frequent interruptions while meeting sensitive deadlines.
• Understanding of foreign cultures and awareness of cross-cultural differences.
• Bachelor’s degree in linguistics, translations, marketing, communications, or public relations preferred but not essential.
• Experience in delivering presentations to a wide range of stakeholders at varying levels of seniority.
• Experience with working on through-the-line marketing campaigns; including ATL, direct, digital, and social.
• Ability to maintain strict confidentiality with privileged information, work well with others and handle a high-pressure environment.
• A passion for games or the entertainment industry.

Applicant Privacy Notice

Applicant Privacy Notice