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Product Manager, CRM

GSN Games is looking for a Product Manager, CRM to join our fabulous team in Tel Aviv!

Jackpot! About GSN Games: Slots, bingo, cards, and more! Work on incredible games, including a top-10 grossing app, alongside the best in the business.

What You’ll Do:
As a Product Manager in the Retention Marketing Team you’ll lead the CRM strategy & Roadmap for various products at GSN Games. You will:

• Analyse reports and define data requirements to measure performance
• Work closely with CRM managers to identify CRM tool needs
• Lead product aspects across all products and phases
• Manage and drive on-going optimization of CRM tools
• Lead CRM strategy and roadmap to improve players retention and engagement KPIs
• Work in collaboration with product, monetization and marketing teams to create the best communication experience with players
• Write detailed requirements & work closely with the production & product teams of each one of the products to incorporate the CRM strategy in each game
• Lead creative marketing initiatives to improve players’ engagement with CRM campaigns
• Optimize email marketing campaigns and maximise deliverability
• Ensure all CRM campaigns (email, push notifications) are aligned with the industry’s best practices
• Post-Launch analysis of features

• Business-oriented, data-driven with great analytical skills
• A problem solver - highly inventive thinker that will provide insightful, innovative solutions to any problem
• Expert knowledge and skill with translating data into actionable insights
• Previous experience with CRM platforms Swrve/Braze/CleverTap
• Proven experience developing multi-channel campaigns
• You should be a gamer. You should know and like mobile games, how they work, and should have a passion for them
• You will have a good understanding of how to create marketing messages that sell

You will need:

• Native - Level English
• Strong, self-learning and analytical skills with a problem-solving attitude
• Good technical orientation
• Excellent Excel/analytical skills
• Gaming background – an advantage
• Basic HTML knowledge – an advantage