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Product Growth Manager
2 years ago
WHAT IMPACT CAN A PRODUCT GROWTH MANAGER HAVE AT ESG?
East Side Games is looking for an entrepreneurial Product Growth Manager who values moving quickly and achieving positive growth results. Sitting at the intersection of Product Development & Growth, you know how the product fits the market and can communicate appropriate and applicable information comprehensively to inform these two teams and all other stakeholders related to the growth of our games.
You will need a holistic understanding of ESG’s own games and our partner products alike, with a knowledgeable focus on retention, monetization, user acquisition and any other data related to marketability and audience growth. We’re a remote-first studio and encourage all applications!
WHAT YOU WILL DO:
- Establish shared vision and procedures across the company for product growth optimizations by building policies and a positive consensus on priorities leading to product improvements.
- Lead the ideation and execution of product changes that drive growth, aligning with Product teams, UA Growth, Creative Production and Analytics.
- Provide guidance, career development and mentorship support to your team.
- Define and analyze metrics that inform the success of products & growth strategies. Share the results with the company.
- Plan cross-functional efforts to take known product optimizations and implement them in IdleKit and other shared Kit technology.
- Know the production schedules for products such The Office: Somehow We Manage or RuPaul Drag Race Superstar and be able to leverage the new content and events for further growth opportunities & strategies.
- Define and test for the best app store experiences, optimizing all screenshots, videos, and feature graphics, working with the ASO team and game art teams, taking partner approval processes & timelines into consideration.
- Partner with the Producers and production leads in support for new game launches, product updates and growth-mode live ops.
- Be a guardian of targeted DAU, MAU, ARPDAU and CPI goals for all games we publish.
- Evangelize for product-led growth plans, goals & budgets that focus on a viable progression through tech, soft launch phases in order to successfully reach worldwide launches
- Drive product and growth optimizations through extensive but rapid testing, partnering with the Analytics team for measurement validation and further analysis.
- Liaise with Community and Customer Support teams in their efforts to engage and retain ESG’s players and customers and handle live issues and resolutions.
- Collaborate on creating promotional product presentations for Apple and Google Play collating art assets and generating data for the presentation slides.
WHAT YOU NEED
- You have excellent product acumen
- Analytical mindset with ability to communicate findings
- 2+ years experience of marketing mobile products
- 2+ years working in video games as a service
- Ability to multitask and deliver on project execution
WHAT DOES IT MEAN TO WORK AT ESG?
We are East Side Games – proudly built in beautiful Vancouver, BC. Our mission is to create games that are easy to pick up, hard to put down, and don’t suck! We put players at the heart of our evolution, independence, and profitability. With their help, we’ve defined and become the leader in the narrative idle gaming space, writing the playbook on LiveOps in the process. Our huge IPs serve a traditionally underserved audience globally… And we’re just getting started!
Community is everything here. We put people at the core of what we do. Our games and our team have the same goal; to be inclusive and for everyone. We do what needs to be done and our team is on hand to step in, listen, and support, regardless of rank. Tackle your challenges, share your learnings, then share refreshments with the studio in our weekly Cheers Friday Announcements. Have we piqued your curiosity? Then check out our amazing Culture and Benefits ! We note that our culture is not a monolith, and is ever-changing based on the folks holding space at East Side Games.
WE’RE BUILT ON THE FOUNDATIONS OF DIVERSITY AND INCLUSION
East Side Games are an equitable employer that values justice, equity, diversity and inclusion. We welcome and encourage people of marginalized backgrounds, particularly 2SLGBTQIA+QTBIPOC folks, to apply, and will acknowledge and value the strengths you bring to foster yours and the studio’s growth.
If this sounds like something you hoped for and more, and you’re enthused to build genre-defining narrative idle games, click the “Apply Here” button below. If now is not the right time for you but you know someone who would be a great match for us at East Side Games, check out our referral bonus here! Let’s build great games together.
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