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Product Director -Marketing

Job Description

As a Product Director - Marketing at Ubisoft Quebec, you will define the game’s positioning and articulate it for the communications & marketing plan and communication strategy.

What you'll do

Carry out strategic analyses and influence game content

• Determine benchmarks, key success factors and market threats;
• Define, qualify and quantify the project’s target audience;
• Ensure that the game content and overall brand vision are coherent;
• Determine strong trends in the entertainment industry;
• Provide ideas and consumer feedback on the game’s themes, universe, characters, artistic direction, etc.;
• Provide direction on the legal aspects, product placement, added production values (voice, music, etc.) and age-rating criteria;

Define the marketing position and artistic direction

• Draft the positioning based on strategic analyses and the creative vision set out for the game;
• Organize marketing research efforts to confirm or adapt the positioning;
• Involve US and EMEA marketing teams whenever required;
• In collaboration with marketing artists, create the artistic direction for marketing;

Define the communication strategy

• Ensure that the positioning is accurately articulated in the marketing assets;
• With the support of the Product Manager, oversee the development of certain key marketing deliverables;
• Recommend a presence that is adapted to international events;
• Work in collaboration with operational marketing to ensure that the group’s work is in line with the strategy that was set out;

Oversee the internal and external presentations for the game

• Ensure the quality of internal presentations (framework, first prez to biz);
• Identify and coach the best spokespeople for presentations;

Actively support the brand director

• Contribute to the development of the brand’s DNA and blueprint by taking part in activities including:

o Market analyses;

o Competition monitoring (determine and assess differences)

o Competition and game forum monitoring

o Strategic monitoring of the entertainment industry

• Articulate the positioning into a communication strategy, communication themes, artistic direction for marketing, deliverables plans and initial deliverables production;

Manage the team

• Oversee the marketing budget for the project;

· Supervise and coach product managers:

o Briefs and assets creation

o Events organization

o Relationships with operational marketing and PR teams

o Communication of benchmarks and best practices

o Involvement in the development of communication and positioning tactics

• Approve communication themes, the deliverables plan, deliverables and expenses;
• Suggest adapted development plans for team members;
• Carry out all other related tasks.

Qualifications

What you bring

Education

Relevant university degree or technical training.

Relevant experience

Minimum 7-10 years’ experience in marketing for game production in a specific work unit or other relevant experience

Skills and knowledge

• Leadership;
• Excellent communication skills;
• Human resource management skills;
• Ability to manage and adapt to change;
• Ability to work effectively on concurrent projects (multitask);
• Results focus;
• Client and customer service focus;
• Ability to defend one’s point of view, even when unpopular;
• Ability to delegate and create accountability;
• Bilingualism (French-English);
• Extensive knowledge of the video game market and industry.

Additional Information

What to send our way

· Your CV, highlighting your education, experience, and skills

· A cover letter letting us know why this opportunity appeals to you

Company Description

With a team of more than 500 talented, innovative and passionate creators, Ubisoft Quebec keeps on growing and continues its ascension. Founded in 2005, the studio has been involved in several key Ubisoft franchises over the years, developing cutting-edge expertise in major AAA game development. Involved in the Assassin's Creed franchise since 2010, the Quebec team recently assumed the leadership of Assassin's Creed Odyssey, the latest installment in the critically acclaimed series. The team is currently working on a brand new game, Immortals Fenyx Rising, slated for release on December 3rd 2020.