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Product Data Analyst - Marketing Analytics
1 year ago
Homa is a gaming technology lab that gives game creators the data-driven tools and human expertise needed to turn their creative ideas into commercial hits. The technology we create is used by game creators around the world to create games that hit players' sweet spot, and the commercial jackpot.
Our “Homa Lab” platform gives game creators a comprehensive set of tools and solutions that lets them keep their eyes on new trends and ideas, execute real-time A/B testing of all their game's features through a no-code SDK, and distribute and monetize their games as well. It's a full end-to-end digital ecosystem that ensures developers are focused on the right idea, building games with every feature optimized, and distributing them at the right time, to people eager to play them, worldwide.
Does it work? Yep. Apps powered by our tech have been downloaded more than 1 billion times. And a lot of that is because we don't just sell our platform to clients and wish them well. We partner with them long-term, we make one hit, then we make some more. Homa is 50% a technology platform and 50% a collaborative, transparent partnership.
As a team, we're over 200 people and 34+ nationalities strong. Some of us are artists, some of us are business developers, engineers, entrepreneurs or former strategy consultants – but we're all here for the same thing: to take over the gaming industry by giving creators the data to transform their ideas into games played and money made.
Since inception, Homa raised a total of $165M to achieve this mission, with the participation of Headline, Northzone, Eurazeo, Singular, Quadrille Capital, Fabric Ventures and Bpifrance - along with renowned business angels, including King and FuboTV founders, and Spotify founder Daniel Ek’s family office.
Meet the team 👩👩👧👧
You will join the Data department organized into:
- A Data Platform Team with 5 data engineers who are ingesting large amounts of data from multiple different sources, creating and maintaining a core data model which aims at making data standardized, reliable and easily available
- An Analytics & Data Science Team with 6 Data Analysts and Scientists exploiting our data for
- Game Analytics
- User Acquisition and Marketing Analytics
- Market Inteligence Analytics
- Ops Analytics.
Role and Missions — What you will do 🚀
As a Data Analyst focusing on user acquisition and marketing analytics, your role will be to partner with User Acquisition (UA) Managers to acquire the highest number of players on our games.
You will be:
- Analyzing the campaign’s behavior to understand their performance and make actionable recommendations to UA Managers
- Working on model performance of UA campaigns by creating KPIs and making those models available at scale through interactive dashboards
- Collaborating closely with the Data Scientists to predict users' Life Time Value (LTV) and increase the performance of our “autobidder”.
Requirements
Preferred Experience—What's your profile 👀
- You have a strong education background with an MSc. in Statistics / Maths / Computer Science / Economy or other quantitative fields from a top university
- You have a first experience as a Data Analyst focusing on User Acquisition or in an Ad Tech company
- We are looking for outstanding analytical skills and creative thinking
- You are able to turn complex concepts into actionable recommendations
- SQL, Python (data wrangling and data visualization) and Tableau have no secret for you
- We want a doer mindset as we are still a small team and need to do things outside of our job description when they can have an impact
- If you have experience with descriptive and predictive modeling, it's a plus
- You are absolutely fluent in English (interviews will be led in English).
Our Culture—Who we are🪐
At Homa, we value brains over backgrounds and determination over degrees. We believe actual growth results from diversity — nationalities, backgrounds, skill sets, and personal experiences — all working towards a single objective. If you’ve got the smarts, energy, and motivation, no barriers keep you from going far.
We are the people behind the platform - the creative specialists giving creators the data needed to power up their creativity. At Homa, we live by the three central values:
- Ambition: we put flags on summits. We set our goals ambitiously high and don’t shy away from the climb. We’re on a mission to take over an industry thick with incumbents who won’t go quietly into the night. To succeed here, you’ll need a highly metaphorical shield and a sword.
- Humility: we put our egos aside. We put our hands up. First to volunteer to help, second to high-five. Having an ego is natural, but letting it run the show is unhelpful to everyone. In the words of Mr. Lamar: Sit down. Be humble.
- Curiosity: we keep our eyes open. We believe the best way to know anything is to question everything. And to do that, you need open eyes and open minds at all times.
Benefits
Perks—What you get 🎁
Success is its own reward, but here are the perks as well.
- You’ll be working with top-tier talent from 34+ countries
- If you’re interested in working from our newly-renovated Paris HQ with a rooftop garden and WeWork amenities, we’ve got a desk right here
- You’ll have two annual reviews, meaning you’ll have two chances a year to prove you should be earning more
- Don't speak French and don't want to learn it? Pas de problème, we work in English
- See the world via team events + workation (the infamous company-wide Homa trip)
- We have a culture of continuous learning, supporting knowledge sharing & experience gaining through our learning platform
- Essential benefits in France and specific locations: health insurance, meal vouchers, public transport subsidy, child-care benefits, and life insurance.
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