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Principal Product Designer - Visual Systems

As a Principal Product Designer on Visual Systems, reporting to the Creative Director - Visual Systems, at Roblox, you will set the foundational design for our Roblox Design Language from typography, iconography, illustration, color, layout, UI language to motion, sound, haptics, spatial language and others. You will partner with our brand team in setting a common design foundation that expands from marketing to product. You will also work closely with our Design Systems teams across our product ecosystem from Creator to User Apps in implementing the new design language into our systems and component libraries.

The Visual Systems team is helping teams to evolve Roblox's design and craft quality and you will work closely with creative, technical and brand teams to provide design direction, create functional and delightful product experiences, and help elevate our design language across all platforms. We ask that you have a holistic understanding of visual design languages in digital spaces, imaginative approach on how our design building blocks co-exist in 2D and 3D environments, strong storytelling skills and mastery in interaction design across multiple platforms. You will lead the vision and creation of our design language and will partner with teams across our products within Apps, Social, Avatar, Growth, Economy, Creator and Education in implementing it. As we define a future-proof design language you'll affect the hearts and minds of our users around the world at a time of incredible growth for our business.

You Will:

• Grow and mature our visual design foundations by leading different initiatives.
• Own the strategy, implementation and expression of our design language across all platforms and leading execution of visual design patterns partnering with Brand/Creative, Design Systems and Product teams in their implementation.
• Work cross-functionally with Brand/Creative, Product and Engineering partners to represent the visual design team, facilitate design discussions, and give feedback in planning and product channels.
• Partner with designers, artists, and engineers to craft transformative, captivating and empowering experiences across our ecosystem of platforms and devices.
• Collaborate with Design and Product leadership to define concepts, improve and evolve our design language, and bring new ideas to life in product.
• Work extremely closely with Design Systems to ensure a high-quality implementation and user experience.
• Work with Design leadership and bring your unique perspective and passion to influence how we mature and evolve our design studio culture and how we make a greater impact across the company.

You Are:

• Experienced, with 7+ years of professional career experience as a Visual Designer, UX or product designer with deep experience in developing innovative user experiences. You have several years operating in a lead capacity or at a principal level. A Bachelor's degree in HCI, Interaction Design, UX, Game Design, AR/VR, Ergonomics, or equivalent work experience.
• A Leader, who is accountable for creativity, visual design quality and cohesion across all product teams, influencing your team and other teams of creatives who explore and prototype innovative, elegant, and adaptive user experiences and components with a high degree of polish and attention to detail.
• A Master Craft-Person, with a love for details, an innate sense for visual UI/UX design, design systems, wearable UX, etc. and experience working with new emerging technologies.
• Collaborative, sharing work early and often and encouraging an iterative design process including sketches, visual design studies, wireframes, interactive & motion prototypes, feature development in collaboration with cross-functional partners.
• Entrepreneurial, having a mindset that leans into being self organized with your time and work, able to scope out resource needs to accomplish projects, flexible, and the ability to thrive in ambiguity.
• Thoughtful, with your problem-solving by using existing frameworks to creatively produce designs and, where appropriate, new styles and patterns that will elevate the design expression and experience of our Roblox products.