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Player Retention Manager
2 years ago
Description
SciPlay is a leading developer and publisher of digital games on mobile and web platforms, providing highly entertaining free-to-play games that millions of people play every day.
The Player Retention Manager is responsible for the conception, planning and execution of the CRM and retention-focused strategy for our player base, including all subsequent activities, workflows and processes. The Player Retention Manager will focus this strategy around forming a strong and lasting bond between our game and our players, by continuously looking for new ways to tailor communications and overall experience with our game – both in the real world and in-app – with dedicated focus on VIPs and our most loyal players today.
The Player Retention Manager will drive retention across all scopes, expanding communication and user flows to enhance engagement and monetization. In their role, the Player Retention Manager will work closely with several functions across the game team: Product, Monetization, Customer Support, Marketing and Operations, highlighting the player-experience mindset as a whole.
Key Responsibilities
- Devise and implement the game’s overarching CRM and retention-focused strategy, with dedicated focus on VIPs
- Define and map end to end communication plans for our players’ full lifecycle, utilizing in-app and external communications through multiple channels
- Build a VIP-focused roadmap for integration of supporting game functionality to drive VIP retention and further build loyalty through engagement
- Create game team-internal tools, protocols and reporting to facilitate strategy-supporting day-to-day execution
- Work hand in hand with various game team representatives to create a fully coordinated player journey:
- Align with the Monetizaton and Product teams’ roadmaps and priorities
- Combine with CRM and Social Media Managers for synchronized communications
- Identify trends and gaps through data together with the Analytics team
- Work with VIP Representatives to drive continuous innovation of the VIP experience, through testing and introduction of novel communications as well as UI/UX adjustments
- Plan and execute on VIP Events, both live and in-game, to level-up our VIP experience even further
Requirements
- Self-motivated and PROACTIVE go-getter who is results-driven and has shown a track record of achievement through creativity – a must!
- 2+ years of experience in the gaming industry
- 1+ years of experience in Product Management/Monetization Management roles
- 1+ years of experience in Marketing/Social Community Management/CRM roles
- Exceptional interpersonal skills and an ability to work will both independently and within a team environment – a must!
- Exemplary communication skills in both written and spoken English – a must!
- Ability to manage multiple projects in parallel within a fast-paced, metric-driven environment
- Prior experience in email marketing – an advantage
- Prior experience in analytics: reading and understanding data and A/B testing – an advantage
- B.Sc in Business, Communication, Marketing, Advertising or Information Systems – an advantage
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