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About the Team
In User Acquisition, we are responsible for creating the best performing ads for our games. We need to be constantly studying our competitor's strategies and mobile gaming marketing trends, testing our new ads, and analyzing all the performance data we have from both tests and live campaigns. A big factor for the success of a game is how well he is promoted - this is mainly determined by the quality of its ads, so our team is focused on always having new and great performing ads for Wildlife games. The Playables area is responsible for producing ad unit that combines interactivity with gamification designed to capture the time and attention of the mobile consumer creating an immersive interactive moment within a game so your ad is seamless and natural.
About the Role
Your mission is to lead the growth of our games through the playables that goes in our Ads campaign. We are looking for a new Growth Manager focusing on our playable products that will be responsible for both strategic and tactical data driven plans to ensure the continuous growth of our KPIs - such as profitability, productivity and installs. As a Growth manager you will manage and expand a multifunctional team, understand opportunities and define process improvements. This person will have interaction with many of Wildlife teams such as Marketing Intelligence, Creative Production and User Acquisition to push on solid and fast results.