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Performance marketer for Game-Market Fit with Newzoo tool

Do you have a talent for finding Product-Market Fit in game startups? Have you used Newzoo’s Expert tool? What if you could use your skills to tell real history mysteries?

Concept art for our game: https://i.imgur.com/FfVSNfr.jpg

I’m Javier, founder of Dream of Darkness, a Lovecraft+Aztecs story driven game for PC. We believe players are hungry for better stories in games, and the untold mythology of many places like Mexico provide them. I'm looking for a performance marketer to study which is the beachhead audience that is more convenient for us to dominate first. The deliverable would be data-driven potential player audiences for PC, and which features that they would require, based on Newzoo’s Expert tool's results:

https://www.gamesindustry.biz/articles/2020-12-01-beyond-genre-using-taxonomy-data-to-build-your-next-big-game

https://newzoo.com/expert-game-developers-publishers/?utm_campaign=Expert_GIbiz&utm_source=GIbiz&utm_medium=art

This Newzoo tool can help find how many players enjoy a genre, which features in our game they prefer, and more. With your creativity and strategy, together we can figure out which audiences might be underserved and would benefit from what only our game can provide. We have already a lot of research based on MIT's Disciplined Entrepreneurship methodology, as well as biweekly validation with our players.

We’re prototyping our Lovecraft+Aztecs adventure for PC. It’s doing well but our different audiences want different features; we want to know which is the biggest underserved group so our preproduction can focus on them first. Comic Con picked us for a panel; a body of UK historians recently featured our game; we became #1 horror game on itch.io with our last year’s build.

Do you have access to Newzoo's tool? Have you found Game-Market Fit before, maybe PMF in other industries? Let me know what experience you have in these areas.

joinus (at) imertual (dot) com