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Digital Marketing Manager
6 months ago
At Improbable, we’re bringing together technology and games to create new opportunities and experiences. In order to achieve this, we need unique perspectives from diverse people, empowered to revolutionise how online games are made, delivered and paid for.
We believe one of the biggest, most impactful changes to the way we live our lives is going to come from the medium of games. Realising new communities, societies and vocations through virtual worlds is what drives our people and gives them purpose.
Midwinter is looking for a full-time Digital Marketing Manager to join our talented development team located in the Seattle Area. Tired of being a small cog in a big machine? Midwinter is a small team of artists, designers and engineers working on something awesome. Here, your work will make a lasting impact on the games we make.
Are you an expert in creating strong global market entry for emerging games? Utilising appropriate tooling, tracking, analytics and integrations to drive efficient and accurate PBM campaigns? Have you executed post launch campaigns utilising world class content to buy ad-spaces, optimizing and adjusting where necessary, acquiring players through any and all social, digital and commercial channels? Using data to make informed and accurate decisions?
As the Digital Marketing Manager for our first game, Scavengers, you would own and lead both our pre-launch, launch, and post launch campaigns. You would use analytics to evaluate every channel of acquisition to create the most effective campaigns of player acquisition possible. As a direct member of the Scavengers studio development team, you would be expected to have a direct input into the game’s content, features and approach.
/ Play Scavengers frequently so that you understand the game’s unique appeals, so you’re that you can experiment with messaging different market segments in different ways and drive discovery for players that will love this game.
/ Work in partnership with the tech teams to ensure strong analytics capabilities in support of paid acquisition.
/ Own all acquisition channels for Scavengers. (Social, Digital, etc.)
/ Acquisition and creation of world class content, and its distribution.
/ Acquiring relevant data to gain valuable insights into the most efficient ways for us to market and advertise Scavengers.
/ Constantly be working to get the most bang-for-your-buck advertisements by improving efficiency from the first moment players learn about Scavengers through their lifetime as a player
/ Creation of KPI’s for both a short, and long-term strategy, focusing on “priority” players that fit our key demographics.
/ In partnership with the Marketing Head, work to spec and prioritize in-game and out-of-game improvements to the new-player funnel to improve effectiveness of your ads.
Nb: While we think the above experience could be important, we can’t predict the future and so we’re keen to hear from applicants that believe they have valuable experience. If you identify with the team & mission, but not all of the suggestions, then please still apply!
The best ideas are often the least expected and require new ways of thinking; that’s why our teams at Improbable are made up of an incredible range of talented people. Improbable is proud to be an equal opportunity employer. We do not discriminate based on race, ethnicity, colour, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran status, genetic information, marital status or any other legally protected status.